Page 2 Advertisements Column 1

Kaipara and Waitemata Echo, 13 March 1919, Page 2

LTFJCFICTURES.HELEN3VILLE ♦ FKIDAY EVENING-TO-MORROW Metro's Propaganda Picture of a mighty drama of mother love— The Eternal Mother A five-act wonder play of romance, starring Ethel Barryinore. The story of a mother's sublime devotion for her child. Also "The Carnage Call 101," the sth episo c of The Secret Kingdom SATURDAY EVENING NEXT Three Star Attractions Olive Thomas, the scintillating beauty of the Midnight Frolics in a glorious play entitled An Even Break A slice of musical comedy one moment, a whirl of shapely legs next, and then a tonch of strong dramatic work. Also " Lonesome Luke and the Wild Woman,'*' And a big Keystone Comedy. TUESDAY EVENING NEXT Ethel Clayton in a World Film of startling power The Woman Beneath A tenderly beautiful love story Wonderful settings in the great mansions of the New Yorx " Upper Four Hundred " See how the Smart Set looks upon marriage. A story which shows that a woman should not always be judged by appearances. Grand Supporting Programme, WEDNESDAY EVENING Have you heard of the greatest short story writer of modern times—O. Henry ? Here is one of his unique stories male into a superb Photoplay 1 Will Repay I Will Repay Starring Corrine Griffith. Big supporting programme Admission: Circle Is (including tax), Stalls 6d, Children half price §|^" NOTE —In order to minimise the delay at the Ticket Office patrons are requested to tender the correct amount of Admission Kemember N.Z. Picture Supplies Programmes are exclusive to j our Theatre. ,' •■•—rirr nlli Imi 1 !■«■——■—■■——————————iwihi—■■' I Prohibition Pays! I That Prohibition will pay New Zealand is proved by the i\ following, which is a conservative estimate of the financial I gain that will be;-made by the Dominion. . 1 The Source of our Public Revenue is) D«*~ J—~.l!~.~ I The basis of the National Wealth isjl IOQUCUOII I Willwuil- D*>«*«] a «4.l!«*.. (there can be no revenue — I WltnOUt rrOdUCtlOnj there can be no wealth. I The Estimated Value of the Annual Production of the I • Dominion is ... ... ... ... £ 100,000.0; .< I i The Dominion Revenue for year ending 31st March, a 1918 (taking net, and not gross, returns from Kailways and Post Office), was ... ... ... £]~).i>]-::n fj (This means that 15.6% of Production went to the Public Revenue) When Prohibition is passed on April 10th, Compensation not exceeding £4,500,000 will be paid the liquor trade including brewers, hotelkeepers, wholesale merchants, clubs, wine-makers, and employees. What will be lost: Liquor Duty (approximately) ... ... £l,0(X) 1 000 Interest, including Sinking Fund on th« £4,500,000 ... ... ... 250,000 It ,250,000 I What will be Gained by Prohibition: c (1) The £5,000,000 now expended in liquor, if not spent l on this, will be expended in some other waj. It P is sa.fe to assume that its expenditure -will assist I revenue to the same extent as the rest of Produc- \ tion, viz., 15.0%. This will amount to ... ... £7«0,W0 | r (2) The cessation of the liquor traffic will mean an ultimate saving on Police, Industrial Schools, Old Age Pensions, Charitable Aid, Hospitals, etc. The expenditure on these items for year ending 31st March, 1917, was £1,474,428. Experts agree that i 70% to 80% of this expenditure is caused by drink, but for safety, call it 55% This means a saving of £XlO.W>"> Total £(,590,935 This will pay the whole lots and leave £340,935 per annum to the good. But this is only the beginning of the saving. The loss through inefficiency caused by drink is generally estimated at 10% to 20%. Few put it under 10%. but even calculate it as 5%. On £100,000,000 Production— 5% increased efficiency is £5,0U),0U) 10% increased efficiency is £10,000,000 £5,000,000 increased production will add 15.6% to Public Revenue or ... ... ... ... £780,000 £10,000,000 increased production will add 15.6% to Public Revenue or ... ... ... 1,500,000 Totals Gained by Prohibition: On 5% basis ( Beia2 tbe amount of Revenue ueriv-) £1,1 20,935 ■~ ,• . { ed from increased production, plus> „ _._._".__ On 10% basis ( the balance of £340,935. as aboT«. J 1,900,935 This is only the Public Revenue viewpoint. A much more important point of view is that of the people themselves. To them Prohibition will mean— Anything from £10,000,000 to £15,000,000, being the taring of waste on drink added to the consequent increased production. This money will be available for raising the standard of living, and will represent anything from £10 to £15 per liead of the population, or £50 to £75 per family.' The Revenue problem it solved. Prohibition will, at it hat done elsewhere — Reduce Taxation Lessen the cost of Living ' Increase the Standard of Comfort ■ Ha

Great Slaughter Summer Goods now on. Ideal < Drartet-v