TRADE PATRIOTISM.

Kaipara and Waitemata Echo, 17 May 1917, Page 3

TRADE PATRIOTISM.

LOOK FOR THE EMPIRE STAMP,

"DON'T GLORIFY THE CHEAPEST.''

THE President of the Auckland Chamber of Commerce, Mr E. Anderson, does not mince matters where the question of Imperial trading is concerned. In his address at the annual meeting of the Chamber he spoke vigorously, forcibly and fairly upon the trade position.

"It is frequently asserted," said Mr Anderson, "that after the war we shall be buying goods from Germany as usual. I have no hesitation in saying that it would do no harm if some of those peeple who talk in this manner were punished in the same way as we now punish those who make seditious remarks. I know in most cases men say these things without thought, but they do an incalculable amount of harm, and we can all use our talents more usefully by endeavouring to spread the gospel of trade patriotism. ?.-y doing so we will be actively assisting the Mother Country to recover from the financial losses resulting from this war, and I would earnestly appeal to men and women alike to spread the gospel far and wide. Look for British or Empire stamp on everything you buy that is imported." . = .

"Just now," continued Mr Anderson, •" we cannot expect to get what we want in all cases, but do your individual little and assist your own Empire by showing preference now, and in tha years ahead of us. I do not say that we should buy nothing other than British goods—such a suggestion would be absurd —but I do say that we have been brought up to 'glorify the cheapest.' Let us see to it that our children are educated on different lines. If they are to have any prejudices, let one of their prejudices be in favour of goods made by our own people, a prejudice which would reimburse us within a generation for all the treasure sacrificed during the present conflict."