Page 4 Advertisements Column 2

Kaipara and Waitemata Echo, 20 July 1916, Page 4

ECHO NOTICES. Notice to Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an account is running with us. And al extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early on publication day, it is imperative that advertisers shall send in " late advertisementents " by 9 a.m. on THURSDAYS This will enable us to send theßun-boys out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? . NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwyc'h Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised— and most of them admitted—that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately, borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his ad vertising competitor.* Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) paying up your subscription in advance, and so saving the Booking Fees we hold out the following liberal offer:— Send 3/6 at once, and we will credit you with paying six months' sub. in advance; or post us 6/6 and we will credit you with having paid 12 months in advance from January Ist last.* Can anything be fairer? Remember Our Tfrms: Twelve Months in Advance ... 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be. strictly adhered to after this, will be SIXPENCE for each Qarter's Arrears. Why Not Save Money ? In Case of Accident Drowning.—Loosen clothing if any. 2. Empty lungs of water by laying body on its stomach, and lifting it by the middle co that the head hangs down. Jerk the body a few times. 3. Pull tongue forward, using handkerchief or pin with string if necessary. 4. Imitate motion of respiration by alternatively compressing and expand, ing the lower ribs, about twenty times a minute. Alternatively raising and lowering the arms from the sides up above the head will stimulate the action of the lungs. Let it be done gently but persistently, o. Apply warmth and .friction on to extremities. 6. By holding tongue forward, closing the nostrils, and pressing the " Adam's apple " back (so as to close" entrance to stomach), direct inflation may be tried. Take a deep breath and breathe it forcibly into the mouth of patient, compress the chest to expelthe air, and repeat the opei • tion. 7. don't give up! People neve been saved after hours of patient, vigorous effort. 8. When breathing begins get patient into a warm bed, give \carm drinks, or sp; nts in tea^ptVmsI'uli. fresh air, and quiet. Jluuxs or Scald?.—Cover with cocking soda and lay wet cloths over it. White of t-ggs aiid olive oil. Olive oil or linseed oil, plain, or mixed with whiting. Sweet or olive oil anil lime water. i\»ei,-8 ix the Eye.—KolTsafi; paper up like a lamplighter, and wet the tip to remove, or use a medicine-dropper to rlrnvr it out. Rub the other eye. Tire in one's Clothing.— Don't run —especially noi down stairs or out •f doors. Roll on carpet, or wrap in woollen rug or blanket. Keep the head down, so as not to inhale flame. FIBE FROM KEROSENE.— Don't USO water,, it will spread the flames. Dirt, san 1, or flour. Is the best extinguisher, or smother with woollen ru:>, tableclntli or carpet. Suffocation from inhaling illuminatino Gas.—Get into fresh air as soon as possible and lie down. Keep warm. Take ammonia—twenty drops to a tumbler of water, at frequent interv ds, also, two or four drops tinctum of mix vomca every hour or two for five or six hours. Antidotes for PoisoNs.— 1. Send for a physician. 2. Induce vomiting, by tickling throat with feather or finger. Dink hot wa^r or strong mu.-tard and water. Swallow sweat oil or whites of pggs. Acids are antidotes for alkalies, and vice versa. Oil must not be used foi phosphorus or sulphur preparations. Be Generous to All WE would prevail upon all who have the interests of this important district at ; heart to send us Country News* reports of Meetings, Socials, and doings generally; also accounts of Local Wants for the Editor to write up. As one good tirrn_ deserves another, we would ask our country supporters to avail themselves of the offer made. Don't stick in the mud