Page 4 Advertisements Column 2

Kaipara and Waitemata Echo, 8 June 1916, Page 4

ECHO NOTICES. Notice to Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an account is running with. us. And all extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early on publication day, it is imperative that advertisers shall send in " late advertisementents "by. 9 a.m. on THURSDAYS This will enable us to send theßun-boys out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? ♦ NOT THE ADVERTISER IN THE "ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised— and most of them admitted —that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage^ of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his ad vertising competitor.*

Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) -paying up your subscription in advance, and so saving the Booking Fees we hold out the following liberal offer: — Send 3/6 at once, and we will credit you with paying six months' sub. in advance ; or post us 6/6 and we will credit you with having paid 12 months in advance from January Ist last. Can anything be fairer? Remember Our Tfrms: Twelve Months in Advance ... 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be strictly adhered to after this, will be sixpence for each Qarter's Arrears, Why Not Save Money? In Case of Accident Drowning..—Loosen clothing if any. 2. Empty, lungs of water by laying body oh its stomach, and lifting it by the middle*so that the head hangs down. jerk the body a few times. 3. Pull tqngue forward, using handkerchief or pin with string if necessary. 4. Imitate motion of respiration by alternatively compressing and expanding the lower, ribs, about twenty times a n)in.ute. Alternatively raising and lowering the arms from the sides up above/the head will stimulate the action of the lungs. Let it be done gently" "but persistently. 5. Apply warmth and friction on to extremities. 6. By holding tongue forward, closing the nostrils, and pressing the " Adam's apple " back (bo as to close entrance to stomach), direct inflation may be tried. Take a deep breath and breathe it forcibly into the mouth of patient, compress the chest to expel the air, and repeat the opert tion. 7. don't . give up ! People have been saved after hours of patient, vigorous effort. 8, When breathing begins get patient into a warm bed, give warm drinks, or sprrits in teaspoonsfull, fresh air, and quiet. Burns or Scalds.—Cover with cooking soda and lay wet cloths over it. White of ' eggs and . olive oil. Olive oil or linseed oil, .plain, or mixed with whiting, Sweet or olive oil and lime water. Cinders in the Eye;—Koll soft paper up like a lamplighter, and wet the tip to remove, or use a medicine-dropper to draw.it out. Rub the other eye. Fire in one's Clothing.— Don't run—especially not down stairs or out of doors, Roll on carpet, or wrap in woollen rug or blanket. Keep the head down, so as not to inhale flame. FIBE FROM KEROSENE. —Don't US6 water, it will spread the flames;. Dirt, sand,..or flour is the best extinguisher, or smother with woollen rug, table* cluth or carpet. Suffocation from inhaling illuminatino Gas. —Get into fresh air1 as soon as possible and lie down. Keep warm. Take ammonia—twenty drops to a tumbler of water, at frequent inteivals, also, two or four drops tincture of mix vonica every hour or two for live or six hours. Antidotes for. Poisons.— 1. Send for a physioian. 2. Induce vomiting, by tickling throat with feather or finger. Dnnk hot water or strong mustard and water. Swallow sweat oil or whites of eggs. Acids are antidotes for alkalies, and vice versa. Oil must not be used foi phosphorus or sulphur preparation?. Be to All WE would prevail upon all who have the interests of this important district at heart to send us Country News, reports .of Meetings, Socials, and doings generally; also accounts of L-ocal Wants for the\Editor to write up. As one good turn deserves another, we would ask our country supporters to avail themselves of the offer made. Don't stick in the mud