Page 4 Advertisements Column 2

Kaipara and Waitemata Echo, 4 May 1916, Page 4

ECHO NOTICES. Notice to Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an account is running with us. And all extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early on publication day, it is imperative that advertisers shall send in "late advertisementents" by 9 a.m. on THURSDAYS This, will enable us to send theßun-boys out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised — and most of them admitted —that we must look further for the correct answer Mr Hart showed that there was very good* ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his ad vertising competitor.* Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) paying up your subscription in advance, and so saving the Booking Fees we hold out the following liberal offer: — Send 3/6 at once, and we will credit you with paying six months' sub. in advance; or post us 6/6 and we will credit you with having paid 12 months in advance from January Ist last. Can anything be fairer ? Remember Our Tfrms: Twelve Months in Advance ... 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be strictly adhered to after this, will be sixpence for each Qarter's Arrears. Why Not Save Money ?

In Case of Accident Drowning.—Loosen clothing if any. 2. Empty lungs of water by laying body on its stomach, and lifting it by the middle so that the head hangs down. Jerk the body a few times. 3. Pull tongue forward, using handkerchief or pin with string if necessary. 4. Imitate motion of respiration by al*ternatively compressing and expand, ing the lower, ribs, about twenty times a ininute. Alternatively raising and lowering the arms from the sides up above the head will stimulate the action of the lungs. Let it be done gently but persistently. 5. Apply I warmth and friction on to extremities. 6, By holding tongue forward, closing I the nostrils, and pressing the " Adam's apple " back (so as to close entrance to stomach), direct inflation may be tried. lake a -deep breath and breathe it. forcibly into the mouth of patient, compress the • chest to expel I the air, and repeat the opei tion. 7. I don't give up ! People n»ve been s^ved after hours of patient, vigorous effort., 8, When breathing begins get patient into a warm bed, give warm drinks, or spirits in teaspoonsfull, fresh air, and quiet. Burns or Scald?.—Cover with cooking soda and lay wet cloths over I it. White of eggs and olive oil. Olive oil or linseed oil, plain, or mixed I with whiting. Sweet or olive oil and lime wate,r. Cinders in the Eye.—Roll soft paper up like a lamplighter, and wet the tip to remove, or use a medicine-dropper I to draw it out. Rub the other eye. Fire in one's Clothing.— .Don't run—especially not down stairs or out of doors. Roll on carpet, or wrap in woollen rug or blanket. Keep the head down, so as not to inhale flame. FIBE )?JRO>t KEROSENE; Don't US6 water, it will spread the flames. Dirt, san-l, or flour is the best extinguisher, I ■or smother with woollen rug, table* cloth or carpet. Suffocation from inhaling illuminating Gas. —Get into fresh air as soon as possible and lie down. Keep warm. Take ammonia—twenty drops } to a tumbler of water, at frequent intervals, also, two or four drops tincture of mix vonioa every hour or two for live or six hours. Antidotes for PoisoNs.— 1. Send for a physician. 2. Induce vomiting, by tickling throat with feather or finger. D'iulc hot water or strong mustard and uater. Swallow sweat oil «>r whites of eggs. Acids ace antklofps for alkalies, nr.cl vioe versa. Oil must not b>> imnl f<>i phosphorus tV suliillUl [ilcp , ;■(! mi. -_ Be Generous to AH WE would prevail upon all who have I the intorr-sts of this important "Kstri-; : at heiii'i to send us Ojiuk y x\-.- '.■■.. reports of Meetings, Socials, and doings : generally; also accounts of Local Wants for the Editor to write up. As one good mm dcsR ryes another, we would ask our count ■ v.ipp • -. -iq.-1-a ;.-j a/vail themselves ■; <h ,''; V m;v-; son't stick in the ' mud