WHO PAYS FOR ADVERTISING? NOT THE ADVERTISER IN THE "ECHO."
Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised— and most of them admitted—that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his advertising competitor.*
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Kaipara and Waitemata Echo, 21 October 1915, Page 4
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118WHO PAYS FOR ADVERTISING? NOT THE ADVERTISER IN THE "ECHO." Kaipara and Waitemata Echo, 21 October 1915, Page 4
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