Page 4 Advertisements Column 3

Kaipara and Waitemata Echo, 15 January 1915, Page 4

ECHO NOTICES. I Notice to Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an account is running with us. And . all extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early: on publication day, it is imperative that' advertisers shall send in " late advertisementents " by 9 a.m.. on ERIDAYS This will enable us to send the Run-boy out in good time after noon, so that he can finish before dark.F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? —: +- ; NOT THE'ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled" with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised —• and most of them admitted—that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, "and in consequence loses his business to his advertising competitor.* Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) paying up your subscription in advance, and so saving the Booking Fees; we hold out the following liberal offer:— Send 3/6 at once, and we will credit you with paying six months' sub. in advance ; or post us 6/6 and we will credit you with having paid 12 months in advance from January. Ist last. Can anything be fairer ? Remember Our Terms : Twelve Months in Advance ... 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be strictly adhered to after" this, will be SIXPENCE for each Qarter's ArrearsWhy Not Save Money ? In Case of Accident Dro\yxu\G.—Loosen clothing if any. 2. Empty lungs of water by, laying 1 body on its stomach, and lifting it by the middle so that the head hangs down. Jerk the body a few times. 3. Pull tongue forward, using handkerchief or pin "with string if necessary. 4. Imitate motion of respiration by alternatively compressing and expand, ing the lower ribs, about twenty times a minute. Alternatively raising and lowering the arms from the sides up abov . .ho head will stimulate the action of the lungs. Let it be done gently but persistently. 5. Apply warmth and friction on to extremities. 6. By holding tongue forward, closing tho nostrils, and pressing the " Adam's apple " back (so as to close entrance to stomach), direct inflation may be tried. lake a (loop breath and breathe it forcibly into the mouth of patient, compress the chest to expel the air, and repeat tho operation. 7. don't give up ! People have been S:ived after hours of patient, vigorous effort. 8, When breathing begins get patient into a warm bed, give warm drinks, or sprits in teaspoonsfull, fresh air, and quiet. Uuuxs ou Scalds.—Cover with cooking soda and lay wet cloths over it. White of fggs and olive oil. Olivo oil or linseed oil, plain, or mixed with whiting. Sweet or olive oil and lime water. Girders ix the Eye.—Koll soft paper up like a lamplighter, and wet the tip to remove, or use a medicine-dropper to draw it out Rub tho other eye. FatE ix oxe's Clothing.— Don't run-—especially not clown stairs or out' of doors. Koll on carpet, or wrap in woollen rug or blanket. Keep the head down, so as not to inhale flame. FIUE ITltOlI KEROSEXE.—rDon't USO water, it will spread the flumes. Dirt, san'l, or flour is the bebt extinguisher, or smother with woollen rug, table^ cloth or eerpet. Sui'TOCATIOX PltOM lIXHALINO LLU mixa'tixo Gas.—Get into fresh air as soon 'ijs possible and lie down.' Keep warm, Take ammonia—twenty drops to a^luinbler of wjiter, at frequent intei^f i^ also, two or four drops tinctu^kil mix vonica every hour or two f'^^Ke or six hours. I'ou Poisoxs,— 1. Scud 2. Induce vomiting. j^^^^^^k^ throat with feather ny hot water or strong vsater. Swallow sweat eggs. Acids are an and vice versa, foi phosphorus tio n s, to AH upon all who have important district us Country News, Socials, and doings of.: Local Wants up. As one good we would ask our : to avail themselves Don't stick in the