Page 4 Advertisements Column 3

Kaipara and Waitemata Echo, 8 January 1915, Page 4

fiSHO NOTICES. —_^ Notice tb s Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an account is running with us. And all extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early on publication day, it is imperative that advertisers shall send in " late advertisementents " by 9 a.m. on ERIDAYS This will enable us to send the Run-boy out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? ♦ NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised — and most of them admitted—that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his advertising competitor.* Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) paying up your subscription in advance, and so saving the Booking Feeswe hold o:it.♦!■./*. <>j>ow.ing liberal offer:-—. S>erid 3/6 at once, and we wilPcredit-you with paying six months' sub. in advance ; or post us 6/6 and we will credit you with having paid 12 months in advance from January Ist last. Can anything be fairer ? Remember Our Tfrms: Twelve Months in Advance ... 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be strictly adhered to after this, will be SIXPENCE for each Qarter's Arrears. Why Not Save Money? In Case of Accident Drowning.—Loosen clothing if any. 2. Empty lungs of water by laying body on its stomach, and lifting it by the middle so that the head hangs down. Jerk the body a few times. 3. Pull tongue forward, using handkerchief or pin with string if necessary. 4. Imitate motion of respiration by alternatively compressing and expand, ing the lower ribs, about twenty t:mes a minute. Alternatively raising and lowering the armorom the sides up above the head v?ill stimulate the action of the lungs. Let it be done gently but persistently. 5. Apply warmth and friction on to extremities. 6. By holding tongue forward, closing I the nostrils, and pressing the " Adam's I apple " back (so as to close entrance to stomach), direct inflation may be tried. lake a dfiop breath and breathe it forcibly into the mouth of patient, compress the chest to expel the air, and repeat the operation. 7. don't give vv{ People have been saved after hours of patient, vigorous effort. 8, When, breathing begins get patient into a warm bed, give warm drinks, or spirits in teaspoonsfull, fresh air, and quiet. Burns or Scalds.—Cover with cooking soda and lay wet cloths over it. White of eggs and olive oil. Olive oil or linseed oil, plain, or mixed with whiting. Sweet or olive oil and lime water. Cinders in the Eye.—Koll soft paper up like a lamplighter, and wet the tip to remove, or use a medicine-dropper to draw it out Rub the other eye. Fire in one's Clothing.— Don't run—especially not down stairs or out of doors. Holl on carpet,- or wrap in woollen rug dr blanket. Keep the head down, so as not to inhale flame. FIBE EROM KEROSENE. —Don't US6 i water, it will spread the flames. Dirt, sand, or flour is the best extinguisher, ' or smother with woollen nig, table-, cloth or carpet. Suevoo.-ntion PROM iinhaling llu MijsyrFvNO Gas.—Get into fresh air as soon >?! possible and lie down. Keep warrfi. Take ammonia—twenty drops . to a tumbler of water, at frequent inIs tinc:>r two . Send tniting, her or strong sweat re anversa, phorus A\ o .-have district News, 1 doings I Wants ie good ask our wselyejj k in the v.-.