Page 6 Advertisements Column 2

Kaipara and Waitemata Echo, 27 November 1914, Page 6

ECHO NOTICES. Notice to Advertisers, Etc. ALL small casual Advertisements i must be prepaid spot cash, unless an j account is running with us. And all ; extra papers obtained from the office | must be for cash only, to save booking. I In order that we can go to press early on publication day, it is imperative that advertisers shall send in " late advertisementents " by 9 a.m. on ERIDAYS This will enable us to send the Run-boy out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? NOT THE ADVERTISER IN THE " ECHO." | Who pays for advertising % The obvi- j ous reply is— the advertiser, and if that | proves unsatisfactory, usually the consumer is. saddled with it. But the members or the Aldwych Club Debating I Circle, ? who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realisedand most of them admitted--that we I must look further for the correct answer j Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his advertising competitor.* I Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) paying up your subscription in advance, and so saving the Booking Fees-, we hold out the following liberal "offer:-" Send 3/6 at once, and we will credit you with paying six months' sub. in advance ; or post us 6/6 and we will credit you with having paid 12 months in advance from January Ist last. Can anything be fairer ? Remember Our Tfrms: Twelve Months in Advance ... 6,6 Six Months in Advance ... 36 Our Booking Fee, which will be strictly adhered to after this, will be SIXPENCE for each Qarter's Arrears Why Not Save Money ? In Case of Accident Dnowxtxc;. — Loosen clothing if any. 2. Empty lungs of water by laying body on its stomach, and lifting it by the middle so tliht the lie ad Jiangs ) down. Jerk the body a few times, o. Pull tongue forward, using handkerchief or pin with string if necessary. 4. Imitate motion of respiration by alternatively compressing and expand, ing the lower ribs, about twenty times a minute. Alternatively raising and lowering the anus from the sides up above the head will stimulate the action of the lungs. Let it be done gently but persistently. 5. Apply warmth arid friction on to extremities. 6. By holding tongue forward, closing the nostrils, and pressing the " Adam's apple " back (so as to close entrance to stomacli), direct inflation may be tried. Take a deep breath and breathe it forcibly into the mouth of patient, compress the chest to expel the air, and repeat tha operation. 7. dux't give up ! People have been saved after hours of patient, vigorous effort. 8, When breathing begins get patient into a warm bed, give warm drinks, or spirits in teaspoonsCull, fresh air, and quiet. Bukxs or Scald?,—Cover with cooking soda and la}' wet cloths over it. White 0!' eggs and olive oil. Olive oil or linseed oil, plain, or mixed with whiting. Sweet or olive oil and lime water. I Cinders ix the Eye.--Koll soft paper up like a lamplighter, and wet the tip" to remove, or use a medicine-dropper to draw it out Hub the other eye, FiuE'ix oxe's Or.oTinxn. — Don't run---espeeially not down stairs or out of doors. Eoll on carpet, or wrap in woollen rug or blanket. Keep the head down, so as not to inhale ilame. FlliE FitOM KEROSENE. — Don't USG water, it will spread the flumes. Dirt, sand, or flour is the best extinguisher, or smother with woollen rug; tablecloth or carpet. • Suffocation from uxiLALiNd llu' MiXATiNo Gas.—Got into fresh air as I soou as possible and lie down. Keen warm, Take ammonia—twenty drops j to a tumbler of water, at frequent intervals, also, two or four drops tincture oi; mix vonica every hour or two for live or six hours. Antidotes fok Poisoxs.— 1. Send fur a physician. 2. Induce vomiting, by tickling' throat with feather or linger. Dvink hot water or strong mustard and water. Swallow sweat oil or whites of eggs. Acids are an- ; tiilotos for alkalies, and vice versa. Oil must not be used foi phosphorus (ir.jsnlnlii.ir preparations, ! _ Be, Generous to All j Wi.C would prevail upon all who h;-;ve j Ihe iin creels of this important clisiricl. jat iu-art jo send us Country News rcport.s of Meetings, Social,-.,, andjioing.s generally ; also accounts of Local Wants for the Editor to write up. .As one good turn deserves-another, we would ask our country supporters to avail themselves ol' the offer made. Don't stick in rlie jnud