THE MEN WHO DON'T ADVERTISE.

Kaipara and Waitemata Echo, 30 October 1914, Page 3

THE MEN WHO DON'T ADVERTISE.

"The successful business man will convince you in a very little while that judicious advertising does pay and paya big"

To begin with it is admitted that that man does not live in this progressive day—that is ihe man who doesn't advertise himself—or his business —at least by his own personaity.

But this is directed to the business man who does not advertise his business as it should bo advertised by present-day advertising.

You'v run across a man in business almost even' day who tells you that 119 does not advertise—that it is too expensive—doesn't jay. But the man is fooling himself. He does advertise in a personal way and he is paying a price for the advertising that he is not getting.

He's paying for advertising. He may think that his business does not need to be advertised. There isn't any question about the business needing advertising—a business does—and ifs it needs advertising and does no^get it he is paying for the advertising at a greater price than so much per inch.

He is paying in time tnat he loses in turning his stock, in marketing hit pioduct, or selling hi> service- in the opportunities of business that are get ting by- -because he fails to tell his business stors in a convincing way.

Time was and not many years ago —when many businesses wre run without, telephones. But thw man who runs a business to-day has his telephones and considers them a profitable investment or pays fur them in tin business that its lost.

Before the advent of the steamship the railroad, the trolley, and the automobile to annihilate time and distance almost everybody knew the man in business— that is all of those who weie his -possible customers —who did not advertise

But with the advent of all m era necessary conveniences -including ad vertising—making it as easy to trade one place as another, to get any one of inanj' different products in the same line, to secure the services of one man the same as another—distance making no particular difference—the world made a long step forward.

And advertising has come to be the principal factor in this new state of business—as the compelling factor of business.

The man who advertises helps his business intwo ways, he is taking advantage of the possibilities of more business and he is living up to the possibilities of better business.

Always and forever he is going forward—he is setting a new pace each day, week, month and year and using every ounce of his ability to live up to it.

And after his day's work he goes to the quiet of his home or for an evening of entertainment without the worry of where business is coming from for the next week, or month, or year. Advertising gives him faith and confidence in himself and his business, because it gives the public faith and confidence in him and his business.

Advertisingmakes him see his business problems with a clearer vision and he goes at them with a greater energy and enthusiasm.

The successful businessman will con-' vince you in a very little while that judicious advertising does pay, and pays big.