Page 6 Advertisements Column 3

Kaipara and Waitemata Echo, 2 October 1914, Page 6

ECHO NOTICES. 1 Notice to Advertisers, Etc.] ALL small casual Advertisement*! must be prepaid spot cash, unless arl account is running with us. And all extra papers obtained from the officei must be for cash only, to save booking. I In order that we can go to press earM on publication day, it is imperative thi advertisers shall send in " late advertise mentents " by 9 a.m. on ERIDA"i] This will enable us to send the Run-be out in good time after noon, so that 1 can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISINC + NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The ob< ous reply is—the advertiser, and if th proves unsatisfactory, usually the co eurner is saddled with it. But tfl members or the Aldwych Club Debatiß Circle, who comprise the leading experß on advertising, after hearing a thoughß ful paper by Mr John Hart, realisedß and most of them admitted—that vl must look further for the correct answ« Mr Hart showed that there was veij good ground for the opinion that m reality the cost is ultimately borne by til non-progressive seller who fails to tata advantage of this cheapest and mol powerful means of salesmanship, and m consequence loses his business to his afl vertising competitor.* I Now is the Main Chan J KEEP YOUR EYES OPEN ■ IF you were unfortunate enough ■ have missed in January last (or e^fl later) paying up your subscriptior^H advance, and so saving the Booking l^H we hold out the following liberal offt^f Send 3/6 at once, and we will credit ]H with paying six months' sub. in advanc^ or post us 6/6 and we will credit y^fl with having paid 12 months in ad van J from January Ist last. Can anything m fairer? * JB Remember Our Tfrms: _0%? .. Twelve Months in Advance vK: 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be strictly adhered to after this, will be SIXPENCE for each Qarter's Arrears. Why Not Save Money ?