Page 6 Advertisements Column 3

Kaipara and Waitemata Echo, 25 September 1914, Page 6

ECHO NOTICES. I Notice to Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an account is running with us. And all extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early on publication day, it is imperative that advertisers shall send in " late advertisementents " by 9 a.m. on ERIDAYS This will enable us to send the Run-boy out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? ■ » NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised— and most of them admitted—that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his advertising competitor.* Now is the Main Chance KEEP YOUR EYES OPEN IF you were unfortunate enough to have missed in January last (or even later) paying up your subscription in advance, and so saving the Booking Feeswe hold out the following liberal offer:— Send 3/6 at once, and we will credit you with paying six month^' sub. in advance • or post us 6/6 and we will credit you with having paid 12 months in advance from January Ist last. Can anything be fairer ? Remember Our Tfrms : Twelve Months in Advance ... 6/6 Six Months in Advance ... 3/6 Our Booking Fee, which will be strictly adhered to after this, will be SIXPENCE for each Qarter's Arrears. Why Not Save Money ?