THE MEN WHO DON'T ADVERTISE.

Kaipara and Waitemata Echo, 18 September 1914, Page 3

THE MEN WHO DON'T ADVERTISE.

"Tlie successful business man will | convince \ou m a very littj'e while ! that judicious advertising docs pay and pays big " "J To begin W iih it is admitted that that man do*\s nut Jive in .this progressive day— that is the man who doesn't ' advertise himself —or his business—at , least by his own personaity. '■ But this is directed to the business .; mail, who does nor. advcitise his busi- j ness as '-it should^, bo advertised by ! present-day advertising. Y< u'v inn acrosis n nian in business almost every day who tells you that he docs not advertiso—that it is too ex tensive —doesn't i ay. But the man is Tooling himself. lie does adveitise in a personal way and he i*paying*a urice for the advertising that he is not got ting. - f - TTf'< paying for advertising. He may thitd. »li<i i his business does not need •" ]»■■ .-r'vi-ii-sed. There isn't any *i ■-';•.n .•-'•Mir, the business needing • •* ■ i/iim' g-- a business does—and it's it n-f (U advertising and does not get it l.c is , a\ ii.ji I'm- the advertising at a L;i'a!ei [.lie than so much.per inch. Hi- is paybig in time that he loses iii' iin iiing ln.s stock, in marketing hit PK'duct, or selling hi» service—in tho oppoitimities of business that are getting In, because 'hS fails to till his busii:t ss stoij in a/couvineing wa}'. > Tiii.e -vas anil Got many*ye#rs ago — whi n many*" businesses were run witlv>ui *.. leplioiKs. But the man who runs a l^usin^ss to-day has hi.s' tele-phoni-s^nd considers them a profitable invebt/icut or pa}rs fur them in tho business that is lost. Before the advent of the steamship the railroad, the trolley, and the autO" ■mobile to annihilate time and distance almost eveiybody knew- tfie man in busiin ss that is all of those* who weie his. possible* customers—who did not advertise^. But^with tho advent of all m crn neccssaiy conveniences - including ad vertisiug—making it as easy to trade one place as another, to get anyone of many different products in the same line, to secure the services of one man the rame as another—distance making no particular (Inference —the world made a long step forward. And advertising has come to De the principal factor in this new state of business—as the compelling factor of business. Vhe man who adveitises helps his business in two ways,, he is tilting advantage of the possibilities of more business and he is'living up to the possibilities of be.tter business. Always and forever he is going forward— he is... setting a new^pace each day, week,>month and year and using every ounce of his ability to live;up to Ar.d after his day's work he goes to the quiet of Ins home or for an evening oi entertainment without the worry of where business is coming from for the next week,/6r month, or year. Advertising gives him faith and confidence in himself .„, and his business,^because it gives the public faith and confidence in him and his business.

Advertising makes him see his busi~ ness' problems .with a clearer vision and he goes at them with a greater energy and enthusiasm.

The successful businessman will con^ vince you in a veiy little while that judicious advertising does pay, and pays big. - r