THE MEN WHO DON'T ADVERTISE.

Kaipara and Waitemata Echo, 7 August 1914, Page 3

THE MEN WHO DON'T ADVERTISE.

"The Miccjvjssiul businft.s man will convince aou in a very littlw while that judicious advertising: docs pay f»nd 1 ays bi.r•" 1 • *S

To l>ej_»iii with it is admitted that that man «]hps in it, live in this progressive day— that is the man who doesn't advertise himself—or his business—at least by his own personaity.

But this is directed to the business man who does not advertise his business as it should bo advertised by present-day advertising.

You v run across a man in business almost every day who tells you that 119 does not advertise—that it is too expensive—doesn't yay. But the man is fooling himself. He does advertise in a personal way and he is paying a price for the advertising that he is notfgetting.

He's paying for advertising. He may think 1ha f his business does not need to be rdvoiiised. There isn't any qiu'.-liuii aituut the business needing advertising—a business does—and ifs it needs advertising and does not get it he is pnyir.g for the advertising at a greater price than so much per inch.

He is paying in time that he loses in turning his stock, in marketing hit pu>duct, or selling hia service—in tho opportunities of business that are getting by - because he fails to tell his business story in a convincing way.

Time was - and not many years ago —when many businesses were run without, telephones. But the man who runs a business to-day has his telephones «nd considers them a profitable investment or pays for them in the business that is lost.

Before tho advent of the steamship the railroad, the trolley, and the automobile to annihilate-time and distance almost everybody knew the man in business - that is all of those who vreie his possible customers—who did not advertise

But with tho advent of all mo crn necessary conveniences —including advertising—making it as easy to trade one place as another, to get any one of many different produces in the same line, to secure the services of one man the fame hs another—distance making no particular difference—the world made a ,U>Mg step forward.

And advertising has come to be the principal factor in this new state of business—as the compelling factor of business.

The man who advertises helps his business in two ways, he is taking advantage of the possibilities of more business and he is living up to the possibilities of better business.

Always and forever he is going furward —he is seating a new paco each day, week, month and year and using every ounce of his ability to live up to it. !

And after his day's work he goes to the quiet of his home or for an even, ing oi entertainment without the worry of where business is corniug from for the next week, or month, or year. Advertising gives him faith and confidence in himself and his business, because it gives the public faith and confidence in him and his business.

Advertisingmukes him sep his business problems with a clearer vision and he goes at them with a greater energy and enthusiasm.

The successful businessman will con*vince you in a very little while that judicious advertising does pay, and pays big.