THE MEN WHO DON'T ADVERTISE.

Kaipara and Waitemata Echo, 31 July 1914, Page 3

THE MEN WHO DON'T ADVERTISE.

"The successful business man will convince \ou in a very little while that judicious advertising does pay and pays big••"

To bej>in with it is admitted that that man does not live in this progressive day—that is the man who doesn't advertise himself—or his business—at least by his own personaity.

But this is directed to the business man who does not advertise his business, as it should be advertised by present-day advertising.

You'v run across a man in business almost every day who tells you that he does not advertise—that it is too expensive—doesn't jiay. But the man is fooling himself. He does advertise in a personal wa;\ and he ib paying a price for the advertising that he is not getting.

He's payingfor advertising. He may think 1 hat .his business does not need to be adveiiised. There isn't any question about the business needing advertising—aJ^usiness does—and it's it needs advertising and does not get it he is paying for the advertising at a greater price than so much per inch. He is paying in time that he loses in turning his stock, in marketing hit pioduct, or selling hio service—in cho opportunities of business that are getting by- because he fails to tell his business story in a convincing way. Time was - andioot many years ago —when many businesses were run without v lephones. But the man who runs a I usinoss to-day has his telephones and considers them a profitable investoreut or pays for them in the business that is lost.

Before the advent of the steamship the railroad, the trolley, and the automobile to annihilate time and distance almost everybody knew the man in business - that is all of those who weie his possible customers—who did not advertiso

But with the advent of all mo era necessary conveniences -including advertising—making it as easy to trade one place as another, to get any one of many different products in the same line, lo secure the services of one man the .-finift hk Miiuther —distance making no particuiiir difference—the world made a lung step forward.

And advertising has come to be the principal factor in this new state of business—as the compelling factor of business.

The man who advertises helps his business in two ways, he is t iking advantage of the possibilities of more business and he is living up to the possibilities of better business.

Always and forever he is going forward —he is setting a new~pace each day, week, month and year and using every ounce of his ability to live up to it.

And after his day's work he goes to the quiet of his home or for an evening of entertainment without the worry of where business is coming fiomfor the next week, or month, or year. Advertising gives h^im faith and" confidence in himself and his business, because it gi\ es the public faith and confidence in him and his business.

Advertising makes him sep his business problems with a clearer vision and lie goes at them with a greater energy and enthusiasm. The successful businessman will con« vince you in a very little while that jn~ dicious advertising does pay, and pays big.