THE MEN WHO DON'T ADVERTISE.

Kaipara and Waitemata Echo, 3 July 1914, Page 3

THE MEN WHO DON'T ADVERTISE.

"The successful business man will convince you in a very little while that judicious advertising does pay and pays hig-"

To begin with it ia admitted that that man does not live iv this progressive day—that is the man who doesn't advertise himself— or his business—at least by his own personftity.

But this is directed .to the business man who does nut advertise his business as it should bo advertised by present-day advertising.

You'v run acrpss a man in business almost every day. who tells you that he does not advertise—that it is too expensive—doesn't pay. But the man is fooling himself. He does advertise in apersonul way and he is paying, a price for the advertising that he is not* get ting.

He's paying for advertising. He may think ili.,- },; s business does not need to 1,,. j.-iviMiised. There isn't any (pi« Mi..ii niiuut the business needing ailvcMismg—a business does—and ifs it lio^l.t advertising, and does not get it. he is, } ».\ ii.jr f or the advertising at a grciihi juice than so much Der inch.

lie is paying in time tnat he loses in turning his stock, in marketing hit pu'duct, or selling his service—in tho oppoiiunitifs of business that are get-, ting h\ b-cuuse he. fails to tf 11 his busiu< .-h .«, uiy in a convincing way.

Time vjis - and not many years ago —when many businesses were run withoiu ?. lephon^s. But the man who runs a ' usiu«ss" to-day has his telephones uiil considers them a profitable investn o;.t or pays fur them in tho business that is lost.

Before the advent of the steamship the raiho.id, the trolley, and the auto* mobile t<> annihilate time and distance almost everybody knew the.man in business that is all of those wbo weie his po^il.le customers—who did not advertise

But with tho advent of all mo era necessary conveniences -including ad-, vertisiug—making it as easy to trade one place as another, to get any one of many different products in the same lipe, to secure the services of one man the sftme as apother—distance making no particular diii'erenoo—the world made a long step forward. And advertising has come to be the principal factor id" this new state of business—as the compelling factor of business.

The man who advertises helps his business in two ways, he is taking advantage of the'possibilities of more busine 6 g and he is living up to the possibilities of better business.

Always and forever he is going forward —he is setting a new pace each day, week, month and year and using every ounce of his ability to live up to it.

A&d after his day's work he goes to the quiet of his home or for an .evening of entertainment without the worry of where business is coming from for the next week, or month, or year. Advertising gives him faith and confidence in himself and his business, because it gives the public faith and confidence in him and his business.

Advertisingmakes him see his business problems with a clearer vision and he goes at them with a greater energy and enthusia&m. The successful businessman will eon"* vince you in a very little while that judicious advertising does pay, and pays big.