THE MEN WHO DON'T ADVERTISE.

Kaipara and Waitemata Echo, 26 June 1914, Page 3

THE MEN WHO DON'T ADVERTISE.

"The successful business man will convince you m a very little while that judicious advertising does pay and pays big"

To begin with it is admitted that that man <]ood nut live in this progressive day— that is the man who doesn't advertise himself—or his business—at least by his own person uity.

But tills is directed to the business man who does not advertise his business as it should bo advertised by present-day advertising.

You'v run across a man in business almost every day who tells you that he does not advertise—that it is too expensive—doesn't pay. But the man is fooling himself. He does advertise in a personal way and he is paying a price for the advertising that he is not*get ting.

He's paying for advertising. He may think th;i' his business does not need to h,-. : ,■ivfi'.-.spd. There isn't any 4«j. htii.n j.rxmr. the business needing !njwni.siny_a business does— and ifs it 11..(is a ivcrtising and does not get it lie is 1 ayii.g fur the advertising at a greater piice than so much per inch.

lie is paying in time that he loses in turning his stock, in marketing hit pioiluct, or soiling his service—in tho ojipnitunites" of business that are getting h\ b'-t:;iuse he fails to tell his busiui->« s:m\ in a convincing way. Time a».s - and not many years ago —when many businesses were run without vlephonos. But the man who runs a » usin^ss to-day has his telephones i.nl considers them a profitable invest!i t^t or pays fur them in tho business that is lost.

Before tho advent of the steamship the railio.t.l, the trolley, and the automobile t<> annihilate time and distance almost everybody knew the man in business that is all of those who weie his pon.-ii.le customers—who did not advertise

But with tho advent of all mo crn necessary conveniences -including ad vertising—making it as easy to trade one place as another, to get any one of many different products in the same line, to secure the services of one man the fame as another—distance making no particular difference—the world uia-le a long step forward. And advertising has come to be the principal factor in this new state of business—as the compelling factor of business.

The man who advertises helps his business in two ways, he is taking advantage of the possibilitifi^of more business and he is living up to the possibilities of better business.

Always and forever he is going forward —he is setting a new pace each day, week, month and year and using every ounce of his ability to live up to it.

And after his day's work he goes to the quiet of his home or for an evening of entertainment without the worry of where business is coming from for the next week, or month, or year. Advertising gives him faith and confidence in himself and his business, because it ghes the public faith and confidence in him and bis business.

Advertising makes him see his busi~ ness problems with a clearer vision and he goes at them with a greater energy and enthusiasm. The successful businessman will eon-* vince you in a very little while that judicious advertising does pay, and pays big. s