Page 5 Advertisements Column 2

Kaipara and Waitemata Echo, 22 May 1914, Page 5

ECHO NOTICES. Notice to Advertisers, Etc. ALL small casual Advertisements must be prepaid spot cash, unless an | account is running with us. And al extra papers obtained from the office must be for cash only, to save booking. In order that we can go to press early on publication day, it is imperative that advertisers shall send in " late advertisementents " by 9 a.m. on ERIDAYS This will enable us to send the Run-boy out in good time after noon, so that he can finish before dark. F. MACKENZIE & SON. WHO PAYS FOR ADVERTISING? ♦ NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the members or the Aldwych Club Debating Circle, who comprise the leading experts on advertising, after hearing a thoughtful paper by Mr John Hart, realised — and most of them admitted—that we must look further for the correct answer Mr Hart showed that there was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his ad vertising competitor.* J. (j- H. MACKAY AND CYRIL G- LONG D-D-S----DENTAL SURGEONS, Imperial Buildings. Queen Street, Auckland. (Opposite Smeetons'). [a card FRED R. EAMES, SURGEON DENTIST, Helensville Next Foresters' Hall HOLST & OSBORNE BUILDERS AND CONTRACTORS,.. Heleiisville. Plans and Specifications on Application, All Kinds of Repairs and Jobbing Work Undertaken. First-Class Work GuaranteedJOHN SIHOOOK Builder and Contractor HELENSVILLE. PLANS AND SPECIFICATIONS ON APPLICATION. All Kinds of Repairs Undertaken-First-Class Work Guaranteed. ARTESIAN WELL SINKEE. Maker of the Famous Automatic Wooden Windmill Agent : NATIONAL INSURANCE CO. Fire and Marine. Milk Supply. ELMONT DAIRY, Commercial Road, Helensville South G. ROBINSON, of the Elmont Dairy, delivers Milk in Helensville daily. All orders receive prompt attention. Cleanliness, Civility, and Punctuality is the motto of the above dairy. DAD! We shall not have a Happy New Year unless you take in the Echo for us. Ma says so. NOW OPEN NOW OPEN "Excelsior" Studio. J. M. SCOTT, PHOTOGRAPHER, j Advertiser Buildings . HELENSVILLE. Why go elsewhere when you can get 1 the best of work done locally. . Photographs, Copies, ; Enlargements, Postcards. j Outdoor Photography ! done in any part of the district,