WHO PAYS FOR ADVERTISING?
NOT THE ADVERTISER IN THE " ECHO." Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it. But the in.em.bers or the Aldwych Club Debating Circle, who comprise the leading experts o,n advertising, after hearing 'a thought- £\\\ paper- by Mr John Hart, realised— and mast of them admitted —that we must look further for the correct answer Mr Hart showed that thege was very good ground for the opinion that in reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest uml most powerful means of salesmanship, and in consequence loses h,is. business to his advertising competitor,* We like the '&. and G." brand ot hats and caps very much. They are so comfortable, light in weight, perfect in style and very durable. Ask your local clothier for tho 'E, and G. Brand overytime.'"
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/KWE19140410.2.45
Bibliographic details
Kaipara and Waitemata Echo, 10 April 1914, Page 6
Word Count
155WHO PAYS FOR ADVERTISING? Kaipara and Waitemata Echo, 10 April 1914, Page 6
Using This Item
See our copyright guide for information on how you may use this title.
Log in