WHO PAYS FOR ADVERTISING?
NOT THE ADVERTISER
IN THE " ECHO."
Who pays for advertising ? The obvious reply is—the advertiser, and if that proves unsatisfactory, usually the consumer is saddled with it., But the members or the Aldwych Club Debating Circle, who comprise the leading experts: on advertising, after hearing a thoughtful paper by Mr John Hart, realised— and most of them admitted—that we must look further for the correct answer. Mr Hart showed that there was ver. good ground for the opinion that n.. reality the cost is ultimately borne by the non-progressive seller who fails to take advantage of this cheapest and most powerful means of salesmanship, and in consequence loses his business to his advertising competitor.*
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https://paperspast.natlib.govt.nz/newspapers/KWE19140403.2.22
Bibliographic details
Kaipara and Waitemata Echo, 3 April 1914, Page 3
Word Count
118WHO PAYS FOR ADVERTISING? Kaipara and Waitemata Echo, 3 April 1914, Page 3
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