An American Authority on the Local Paper.
11 is the duty of the people of every district to support a local paper, where there is ond, writes a leading American exchange, It werks every issue in their interest, take up their grievances, urges their requirements gives prominence to their industries and institutions, and makes their locality known to outsiders, The poorest and most wretched newspaper over published, is worth ten times its price to every man in the district in which it is published. Ex Governor Francis, nf Missouri, speaks as follows of the local report:—“Each year the local paper gives from £sooto £lOOO in free advertising space to the community in which it is located. No other agency will or can do this Th a editor in proportion to his means, does more for the town than any other ten men. He ought to be supported, not because they like him personallv, or admire his writing, but because the local paper is the best investment local people can make. It may not, perhaps, be brilliantly edited or overerowded with thoughts, but financially it i» of more benefit to the community than the teacher or tbe preacher. Understand me I do not mean morally or intellectually but financially.’’ The man who excuses himself from subscribing to a local paper on the ground that “times are too bad’’ must indeed he in a deeporate way—bo bad that the saving of threepence per week will •top him from going on a financial “ bust.”
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https://paperspast.natlib.govt.nz/newspapers/KSRA19090129.2.19
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Kawhia Settler and Raglan Advertiser, Volume IV, Issue 387, 29 January 1909, Page 3
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251An American Authority on the Local Paper. Kawhia Settler and Raglan Advertiser, Volume IV, Issue 387, 29 January 1909, Page 3
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