An American Authority on the Local Paper.
It is the datyof the people of every district to support a local paper, where there is one, writes a leading American exchange, It werks every issue in their interest, up, their grievances, urges their requirements' gives prominence to their industries and institutions, and makes their locality known to outsiders. The poorest and moet wretched newspaper ever published, is worth ten times its price to every man in the district in which it is published. Ex Governer Francis, of Missouri, spe iks as follows of thelocal report:—“Each year the local papeJ gives from .£5OO to £lOOO in free advertising space to tHi community iu which it Is located. No other agency will or can do this. Th? editor in proportion to his means, does more for the town than any other ten more. He ought to be supported, not because they like him personally, or admire his writing, but because the locil paper is the beet in vestment local people can make. It may not, perhaps, be brilliantly edited or over crowded with thoughts, but financially it ifi of more benelit to the community than ths teacher or tbe preacher. Understand ' me I do not mean morally or intellectually but financially." Ihe ma i who excuses himself from subscribing to a local paper on the ground that “times are too bad“ must indeed be iu a desperate way—so bad thU saving of threepence per weak will stop him from going on a financial 11 bust.”
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https://paperspast.natlib.govt.nz/newspapers/KSRA19070913.2.14
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Kawhia Settler and Raglan Advertiser, Volume IV, Issue 329, 13 September 1907, Page 2
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252An American Authority on the Local Paper. Kawhia Settler and Raglan Advertiser, Volume IV, Issue 329, 13 September 1907, Page 2
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