A TRIBUTE TO ADVERTISING.

King Country Chronicle, Volume VIII, Issue 623, 29 November 1913, Page 2

A TRIBUTE TO ADVERTISING.

++*4 Man, despite all his follies and being led by a higher hand, reaches some happy goal at last.— Goethe. In criticism there should be a j serious purpose, If we denounce anything it must be in the interest! of something better. If we ask ; humanity to give up a faith or to I stop worshipping it is because we I feel that mankind would be better j off for so doing". i This is the spirit that prompts these few thoughts upon advertising —sub.iets that is of vital importance to everyone in the land. It has been said that" a drop of | ink will make millions think," j If that be true, advertising with- j in the next decade will be the j means of raising nation's standard by improving the type of manhood to a point that now appears to us as a wild dream The whole tendency of civilisation is away from snpernaturalism All the progress that science has made has been at the expense of superstition. The thought that is rising in the world to-day is opposed to everything but the truth. The power of this thought is making the world march on and on. Thinkers instead of dreamers are to the fore. Some seed thoughts ■ that are being blanted to-day by our advertising experts will in ten years hense mature and offer a bountiful harvest. These conditions will materialise simply because the teacherinvestigator type oi advertising man is at work upon the human mind. This is the "high hand'' that is pointing to the way. in education alone do we see the light of hope that is yet to illumine all the continents of human existence—it pays to advertise.