VALUE OF ADVERTISING.

King Country Chronicle, Volume VII, Issue 564, 3 May 1913, Page 3

VALUE OF ADVERTISING.

Speaking at a meeting at the Hotel Cecil, London, Mr T. J. Barratt, chairman of Pears' Soap, said it is commonly supposed that advertising necessarily increases the cost of the advertised article, but thiß very lengthened and extensive experience proved entirely the contrary. "As a consequence of that expenditure," he said, "the greatly increased output has resulted in enabling ub to reduce all our costs of production that our specialty today is obtained by the public at over 30 per cent, less than the price charged without that advertising expenditure. To-day, after twentythree years' lapse of time, bringing my total to some three millions spent in advertising, my experience permits me still to endorse that statement." AUTUMN WINTER ADVERTISING. The autumn and winter reasons are undoubtedly the best time of tho year to commence advertising of a good many things. Experience proveß that newspaper circulations go up, that people* are more responsive to advertising, that sales of many regular sellers are greater, during the cold season. Advertising makes bright stores. Failure to advertise goes hand in hand with dulness and stagnation. Experienced and discriminating advertisers have retained newspaper advertising for year to ysar for a generation. Prospective adtferlisera are invited to send for copies of our paper and for our rates.