INCREASING YOUR TURNOVER.

King Country Chronicle, Volume VII, Issue 562, 26 April 1913, Page 6

INCREASING YOUR TURNOVER.

Would you be interested in an increase in your turnover? Prominent advertisers recognise that the most effective means for enlarging the turnover is the judicious use of newspaper advertising. YOUR INFLUENCE. What is your influence?

So recently as the Victorian period, men believed that the greatest aid to advancement, in . the business of life lay in the "influence of others."

Introductions were the steppingstones, and the patronage of a great man was a pearl of great price.

We men of to-day are much mcr. fortunate in our opportunities. Foundations of fortunes of can not be laid in a few days or months. It is press not personage to-day. It is our push not the push of others today. If you wish to multiply your personal, professional, or commercial influence with (or aggrandise your in troduction to) the pubilc, there is nothing to equal the quickness and power of press advertising influence of the public. THE HEART OF SUCCESS. At the heart of every success of today lies the germinal seed of an idea. One man's mind may give employment to a million pairs of hands. Look at the armies of men who now find peaceful and profitable employment as the wide spreading result of ideas conceived and evolved by men like George Stephenson, the inventor of the locomotive; Edison, Marconi, Sir Wm. Lever, Lord Northcliffe and others. Look how the inventive and industrious mind of Parsons restored to England the sea-supremacy she had temporarily lost to Germany. Bis steam-turbine was the germirating idea of cur present "Mauretania" and "Lusitania" liners and "Dreadnought" battleships three of the fastest vessels in the world. Ideas are the most practical diplomacy and fiscal economy. Treaties are worth no more than the paper on which they are written; but a leadership in practical ideas will keep the flag of Great Britain and your business ever to the fore. CREATIVE IDEATION. . The same qualities of creative ideation will develop any man's business. Here are examples: — 1. The owner of a now well-known proprietary article was spending not more than £SOOO a year on advertising. An advertising idea now en ables him to spend nearly £50,000 a year. 2. An initial outlay of £BOO in advertising started a huge London retail store in full swng ; Other old-estab-lished firms said it could not be done, that it would take years and years to .-build so big a business, even if it could ever be built.

YESTERDAY'S AND TO DAYS' OPPORTUNITIES.

The merchant's sales of yesterday were limited to his immediate neighbourhood. Prior to that period the pedlar peddhd his wares from door to door. To day the possibilities of the merchant's 3al°s have been widened from north to south and from east to west of the British Isles, the Empire, and even the World. What opportunity for them and of ideas and enterprise! The manufacturer whose mill lacks work may in one day's advertising of a new article secure orders that will keep his workers busy for a whole year. The merchant who is offered a big line of goods at a tempting price may sell the whole for cash, days before he is expected to pay for them —or for the cost of the advertising that makes the saies. Quick returns —and not small profits, either —and a goodwill worth even more than the immediate profit.