EVERYBODY ADVERTISES.

King Country Chronicle, Volume VII, Issue 558, 12 April 1913, Page 2

EVERYBODY ADVERTISES.

A FEW WORDS TO THE "I NEVER ADVERTISE" MAN. The London Newspaper Service. Probably you may remember hearing the story of the short-sighted manufacturer who waived awsy the advertising canvasser with a flourish, saying, "I don't advertise," and you also may remember the latter's witty reply of "Don't you believe it, sir; every move you make, every word you speak, H really advertising, and when you say you lon't advertise you really advertise yourself as a man badly in need of enlightenment."

Nothing truer was ever said, than that men registering impressions on the minds of other men by words and deeds, are really advertising themselves.

Stpries of the wonderful business successes which have been attributed to advertising, prove that business, after all, is but a composite personality, and the wonder is, that men do not give more thought to advertising themselves , or to put it in a wellknown phrase, "blowing their own trumpet." Whilst we have no sympathy with the swelled-headed individual who will try to make us believe that he knows all about everything, we cannot re frain from pitying tne timid man of ability who keeps in the background, and-"hides his light under a bushel." The world generally takes you at your own estimate, and you should, therefore, look to it how you advertise your worth. If you want to be appreciated, personally, and if you want your work or your goods to he appreciated, try to contract the friendship of everyone with whom you deal—advertise, but always remember that there are two ways of advertising, a wrong way and a right way, and even as in the moral world, so it seems that in advertising, the wrong way is generally the easiest. Just a few truisms on the subject; for instance: —

The reason men do not accomplish more is because they do not advertise more. In the world of advertising be surd you are right, then go ahead. Dare to have a purpose firm, dare to make it known—.by advertising. Advertise, and the world is with you, don't and you walk alone. After reading the foregoing we suggest that you should give us an opportunity to help you to advertise the right way "all the time."