Page 3 Advertisements Column 2

King Country Chronicle, Volume VII, Issue 557, 9 April 1913, Page 3

There is no better help for a salesman than a sustained advertising campaign. This serves to make the firm he is working for and their line of goudß well known. There then need be no preliminary explaining. The salesman is already introduced and can embark right on the merits of bis line and other strong selling arguments. But the salesman who has no advertising to back him up must depend entirely upon his personality and persuasiveness. He might succeed, but then, think how much time his losing in getting acquainted. A salesman has only a certain amount of time. He cannot turn night into day. Every minute, therefore, counts. This possibility of advertising should not be overlooked by wide awake advertisers. That business which is a success in a small way without advertising, will be a big success with advertising. And by advertising, the time required to build the success will be infinitely shorter. , '