THE SOUTH BRITISH.

King Country Chronicle, Volume V, Issue 351, 8 April 1911, Page 6

THE SOUTH BRITISH.

A MODEL INSURANCE COMPANY IN ITS NEW PREMISES. Although the public does not always respond with alacrity to the oftrepeated injunction, "to support local local industry," New Zealand cannot be accused of allowing its own insurance companies to languish for want of patronage. The South British Insurance Company is one of the most striking examples we have in the Dominion of the rapid rise of a great financial concern, not only to colonial prominence, but to an honourable place in the insurance business of the world. The company has grown on those sound lines which are always associated with whatever is best and strongest in British commerce, and it is flattering to think that the business which has thus spread its ramifications so far and wide in open competition with concerns run by the shrewdest heads in the world of finance has its headquarters in our midst. Perhaps some of this personal interest tinges the general approbation of the progress the company has made more particularly of recent years. The recent enlargement of the company's block in Queen street. Auckland, is not only a decided ornament to the city, but it is the best possible proof of the manner in which the business has gone ahead. The lofty premises that rear their height at the corner of Shortland and Queen streets, possibly the pick of business sites in Auckland, are the most convenient and up-to-date set of fire and marine and accident insurance offices in the Dominion, and the company is unique in the fact that the whole of the accommodation is devoted to the company's own business.