THE NEW IDEA.

King Country Chronicle, Volume II, Issue 88, 26 June 1908, Page 3

THE NEW IDEA.

- " The New Idea," easily the most widely circulated woman's magazine in Australasia, has increased its price to sixpence)..and more than justified, the move by an advance in the quality, the quantity, and the get-up of the contents.

•.This popular magazine becomes more thoroughly Australasian with each step in its progress. In the enlarged issues before us are some of the finest little stories, sketches, pictures, and verses that any magazine has produced on -this side of the world. First-class writers, and experts in their own line, have been engaged to write successive articles on all sorts of topics. . The Fashion side has been strengthened by the engagement of Monsieur Worth, the celebrated Parisian dressmaker, to write a number of articles, advising readers how to dress with taste and economy. In addition, a system has been adopted for the supply of paper patterns of any of the printed designs in the magazine, and as unwards of forty designs appear in each issue, covering the whole range of the fashions of the month, readers have the advantage of beingable to put Monsieur Worth's advice to a practical test. The New Idea patterns are achieving a reputation for correctness and up-to-dateness. On the domestic side there are strong departments devoted to all phases of a woman's life, and page after page of good, sound, commonsense advice are given each month. The editor caters for the amusement and profit of his readers by running a number of competitions. Chief of these is the picture-puzzle contest. Each month nine little pictures are printed, each representing the name of an author, and at the end of 12 months the prize-winner is to be awarded a free trip to Japan and back; on another page, six current fashions are printed, and for the exercise of good taste in placing these fashions, it is open to readers to win from £lO to £2O in actual cash every month.

Altogether, we know of no magazine of its size and price that gives so wide and varied, and so excellent a collection of reading matter as " The New Idea."