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Hauraki Plains Gazette, Volume 53, Issue 32415, 3 April 1944, Page 3

“What quantity of tobacco do you smoke a week?” That was the question put to readers by a popular Manchester weekly. Many responded, and from their replies it appeared that cigarette smokers got through from 30 to 300 cigarettes during the seven days, while pipe smokers consumed from two ounces to a pound of the “weed” in the same period. A doctor wrote to the editor saying he considered the latter quantity excessive. Perhaps it is. But it all depends on the tobacco and the percentag e of nicotine in it. Happily, Maorilanders don’t have to worry about nicotine. Our incomparable New Zealand brands Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, Desert Gold, and Pocket Edition, are practically free from the poison, thanks to “toasting.” That magical process (the manufacturers’ own) renders these famous blends safe for even the immoderate smoker. Pure, sweet, fragrant and comforting, money cannot buy better! Their popularity is demonstrated by the ever increasing demand for them. From one end of the Dominion to the other they are appreciated by smokers everywhere.