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Hauraki Plains Gazette, Volume 53, Issue 32405, 10 March 1944, Page 3

“When the captain of the boat I made the trip to New Zealand in last year told 1 me the New Zealand tobacco was toasted,’’writes “Lonehand” in “Everybody’s Weekly,” “I thought he was pulling my leg/In the name of all that’s wonderful,’ I asked, ‘why toasted?’ ‘Wait till you sample it,’ replied the old man, ‘then you’ll understand what toasting tobacco does.’ And so I did. I found about nine men out of every dozen were smoking this toasted tobacco, and throughout my sojourn in that delightful country I smoked nothing else myself. It is the toasting of the leaf that imparts to this tobacco its beautiful flavour and unrivalled bouquet. There are only ( six brands, but six is plenty, because they compromise a very mild aromatic, Riverhead Gold, Desert Gold and Pocket Edition, two choice blends of medium strength, Cavendish and Navy Cut No. 3'(Bulldog), and Cut Plug No. lO(Bullshead), a rich, mellow, .fullflavoured sort. The latter was my favourite, but all four are top-hole, and safe, because they are toasted,