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Hauraki Plains Gazette, Volume 52, Issue 32302, 20 August 1943, Page 3

The venerable superstition that if three people light pipe, cigar or cigarette from the same match ope of them will die before the year is out, is probably about as true as the belief that to pass under a ladder or spill the salt means asking for trouble. But how these old wives’ tales persist! The “lighting up” by three persons from the one match is unimportant. What is important to note is that to smoke (habitually) tobacco rank with nicotine (a deadly poison) is very unwise. And unfortunately so many brands are like that! The safe and sure way is to smoke “toasted.” You may indulge in Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, Desert Gold or Pocket Edition as freely as you please. There’s practically no nicotine in these famous tobaccos. It is got rid of by toasting in the pro- ! cess of manufacture and you get a • pure, sweet, cool and fragrant smoke full of comfort and delight. But be wary when buying. Ask for any of the brands named and you’ll be right.