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Hauraki Plains Gazette, Volume 52, Issue 3299, 13 August 1943, Page 3

Rump steak and oyster pudding is a speciality of the “Cheshire Cheese,” the famous old tavern in a lane just off F-leet Street. Once upon a time the ancient house was frequented by a host of /celebrities including Dr. Samuel Johnson, whose favourite seat is pointed out to this day. Upstairs is the quaint smoke-room, with it’s long table and array of “churchwarden” clay pipes. Here the wits and men of letters were wont to congregate, and much tobacco was consumed, but whether it’s quality approached that of some our modern tobaccos, notably “toasted” is very much open to question. It has been truly said that when a smoker takes to “toasted” he has no time for any other tobacco. It is so fragrant and comforting. The six (and only genuine) toasted brands, Cut 'Plug No. 10 (Bullshead), Cavendish, Navy Cut N 0.3 (Bulldog), River head Gold, Desert Gold, and Pocket Edition, have everything to recommend them. Not only are they of the first quality, but practically harmless owing to the elimination of the nicotine in them by toasting—the manufacturers own process.