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Hauraki Plains Gazette, Volume 52, Issue 3298, 9 August 1943, Page 6

“Toasted tobacco,” said the reporter, “has come to stay; we all know that, because every other bloke you meet is smoking one brand or other of it. But what is the toasting process exactly? How is it done?” “There’s a good few would like to know that, if you ask me,” replied the whiff merchant, lighting his cigarette. “Every industry has it’s secrets, and I reckon that’s one of the secrets of the National Tobacco Co., the pioneers of the tobacco industry in New Zealand. But “toasted” caught on from the jump, you know, no douibe toasting had a lot to- do with that -cleans up the nicotine in the leaf and helps to give the six blends, Cut Plug No. 10: (Bull’s-head), Navy Cut No. 3 (Bull-dog) , Cavendish, Riverhead Gold, Desert Gold and Pocket Edition, their distinctive flavour and fine bouquet.” “If I only knew all about the blanky process”, mused the scribe “it’d make a great st®ry, that would!” “No doubt”, laughed the tobacconist, “but the manufacturers are hardly likely to give away the secret just to oblige you!”