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Hauraki Plains Gazette, Volume 52, Issue 3265, 19 May 1943, Page 7

Somebody has been writing to a London weekly to ask which is the least harmful form of smoking. The editor refused to commit himself. Perhaps he isn’t a smoker, and really didn’t know, although editors are supposed to know everything. Had he been a New Zealand editor, he’d have had no difficulty in answering that question. He’d simply have said—at any rate in effect—“ Smoke ‘toasted,’ because in that case it doesn’t matter a button whether you puff pipe or cigarettes or both, this tobacco’s 0.K.” And he’d have been dead right, because whether you smoke “the pipe of peace” or “roll your own,” toasted is so pure and comparatively free from nicotine (the toasting eliminates the stuff) that you can indulge in any number of pipes or cigarettes without fear of their letting you down. Yes. toasting does make a difference; in fact, it makes all the difference, whether you smoke Cut Plug No. 1G (Bullshead), Pocket Edition, Navy Cut No. 3 (Bulldog), Biverhead Cold or Desert Gold. They’re all unapproached for flavour and bouquet, and are the only genuine toasted brands.