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Hauraki Plains Gazette, Volume 52, Issue 3256, 28 April 1943, Page 3

When a famous artist was once asked how he contrived to produce such marvellous colour effects he replied: “I mix my colours with brains.” The manufacturers of the toasted brands of tobacco, now so popular, adopt the same method. They select their leaf, mature it, blend it, and toast it “with brains.” In other words, everything that unremitting care, vigilant attention and ripe experience, expert knowledge and skill, plus the expenditure of time and money, can do to make their tobacco worthy of the very generous support accorded to it by smokers everywhere, is done. The aim and object of the manufacturers all along has been to produce a really fine article, and the success achieved is their reward. Their unique toasting process alone differentiates their tobacco from all others. It so largely frees the leaf from its nicotine that the finished product is rendered comparatively harmless, while for purity, flavour and fragrance the only genuine toasted brands, Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, stand absolutely alone!