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Hauraki Plains Gazette, Volume XXXX, Issue 5515, 18 December 1929, Page 4

When “Smithy” and his pals ran out of tobacco on that memorable flight of the “Southern Cross,” they tried to smoke leaves, but found them “awful.” They would. You can no more find a substitute for tobacco than you can find one for caviarre or Stilton cheese. But there are tobaccos—and tobaccos. The great thing to go for is purity. Really pure tobacco—i.e., that containing the minimum quantity of nicotine —is the sort. Unfortunately the imported’goods are all more or less full of nicotine. The purest brands of all are those produced by the National Tobacco Co., Ltd. (pioneers of the N.Z. tobacco industry). These are subjected to a special toasting process which kills the nicotine and leaves the goods sweet, cool, and fragrant. Smoke them freely as you will, they are absolutely safe. It is worthy of special note that they are the only toasted tobaccos. Popular brands : “Cavendish” (famous sporting mixture) ; “Riverhead Gold” (mild and mellow) ; “Cut Plug bio. 10” (rich, full-flavoured) ; and “Navy Cut” (a delightful blend).*