The Shopping Centre of Paeroa.

Hauraki Plains Gazette, Volume XXXX, Issue 5515, 18 December 1929, Page 3

The Shopping Centre of Paeroa.

What Our Business People Have to Offer.

The sure but steady growth Paeroa is. making has brought with it better shopping facilities for the Public. It is, however, not Paeroa alone that has moved, but the big districts surrounding the town have undergone development. Land has been cleared and sown ; swamps have been drained and turned into rich pasture ; roads have been made, and river bridges ; subdivision of large holdings have been made, and' now carry hundreds of families, whereas a few years ago these tracts were held by a comparative few. The advance of the dairying industry has spread prosperity throughout the land, and when one considers that all these vast improvements are the results of but a comparatively few years it is surely a monumental record. Even the transformation of the town of Paeroa during the last four years is recognised as wonderful. The municipal authority has set a standard in its work of road-making, and in its efforts to advance the town it has been firmly supported by the private enterprise of the citizens, whose faith in the future of Paeroa, and, indeed, the district itself, is proven by the number of substantial edifices that have been erected in the business quarter, and also by the many charming and comfortable homes that adorn the immediate neighbourhood. It is this faith in the present and the future that is unconquerable, and in its application still greater strides in the days that are to come. By trading in Paeroa the people will circulate their own money in their own district, and thus further assist in promoting the town to that sphere of importance which it seems destined to occupy. By being loyal to themselves and to their business people Paeroa will receive an additional forward move, and that prosperity that shines brightly over the land will be shared by one and all.

THE HOME OF GOOD VALUE. MR. J. P. GAMBLE SENDS GREETINGS “Yes, Mr Editor,” was the opening remark of Mr J. P. Gamble, “we have the Christmas goods, and in greater array and assortment than ever before. Tell the people to come along and shop early and secure the selections.” Mr Gamble’s drapery store is in Normanby Road right opposite the Municipal Chambers, and he extends festive greetings. To try and describe the hundreds upon hundreds of useful articles that may be used as Christmas gifts would take more than time will permit, but a casual glance brings some prominent lines into view, such as Kayser hose, from 9s lid to 12s lid, and also the famous Gold Star brand W from 6s lid to 8s lid—beautiful presents to behold. Then there are fancy lines, such as ladies’ handbags, pergloves, soaps, handkerchiefs by the thousand packed in nice boxes. For the home itself dainty curtains, lace, Madras, and net, in all shades and texture. Floor coverings, linos., congoleum mats, carpets, rugs, mattresses, and many lines to make the home comfortable. The men’s department has also an equal assortment of summer goods, and there is no excuse for any man, youth, or boy not to be fashionably dressed for this Christmas. “The Home of Good Value” is offering something special in men’s suits, sportscoats, and flannels, and ties in endless variety. This firm can supply your needs in hats, braces, socks, or underclothing at a reasonable price with the good values that always obtain at Gamble’s. ~ . .. With a good and efficient staff wait■Wng to attend to your needs you will leave disappointed if you make your purchases at the “Home of Good Value.” ! A PROGRESSIVE FIRM. ' THE ECONOMIC FOOTWEAR STORE. In looking over the past twelve months one cannot help noticing the r marked progress that is going on in Paeroa, and, seeing this progress and advancement, it is not to be wondered at that several new firms have opened up. One of the chief ones is the Economic Footwear Store. This firm commenced a cash business in March last, and has proved a boon to hundreds. ‘ The cash system has enabled 'jkthis firm to sell to the public footwear iWit reasonable prices. The aim of the firm ’from the start was to do business on a strictly cash basis only, and in doing this they have been able to give the public the benefit of good quality boots at a very low. figure. For the festive season a present procured from this fashionable and up-to-date footwear store is quite appropriate. Visitors will be delighted with the very fine display of footwear that has been specially imported for the summer. In thanking the public for the liberal patronage accorded it, the management offers Christmas and New Year greetings to all. CHRISTMAS MEAT. WALLS’ STANDARD. W Mr John Walls again extends his greetings to his many customers. His Central Meat Mart, in Arney Street, will, as usual, be stocked with only the best. He has gone to a lot of trouble to ensure being able to adequately cater for the heavier side of the holiday season. He has always been noted for the excellent lamb he sells, and defies competition for cash cm the block. To avoid any disappointment he asks his many customers to book their orders early. This will serve a : double purpose—he will know just exactly what to kill and his customers will be assured of a supply- Mr Walls jtejs established an enviable reputajnbh for the quality of the meat he sells, and the usual high standard is u, bjeing maintained this Christmas. Ring J 111, and your order will rejceive prompt attention. Delivery in ♦ the borough is assured.

THE OLD-ESTABLISHED CHEMIST. THIRTY-FOUR YEARS IN PAEROA. This is a record of which Mr Geo. P. de Castro may well be proud. His pharmacy is the oldest-established chemist’s business in Ohinemuri, and still holds the reputation of being one of the most up-to-date chemist’s shops in the province. Mr de Castro informs us that this Christmas will be the 34th which he has seen come and go in Paeroa, and with the assistance of both old and new customers he hopes to see yet anothei’ thirty-four. Any goods purchased there are of the very finest quality. All drugs and chemicals used in dispensing prescriptions, etc., are of the best, and mostly purchased and imported direct from England. Mr de Castro has many appropriate articles on hand suitable for* gifts for the Christmas and New Year season, and invites free inspection and inquiry. Amongst other activities which Mr de Castro specialises in is the science of optics, and also photography. His seventeen years’ experience in optics and eye-sight testing is at your command, and glasses are supplied only if needed, and in any style. A fine range of cameras, films, papers, etc., are always on hand, and free instructions are given on how to use. Films and plates are developed and printed at short notice, and enlargements made. For the convenience of the public Mr de Castro will be in attendance throughout the holidays. F. & R. FLATT’S EMPORIUM. It is safe to say that a visit to Flatt’s Emporium, especially at Christmas time, is of great interest to both young and old, and the vast array of lines suitable for presents should meet the tastes and pockets of all. Special importations have been made in English Crystal-ware, Xylonite brush, mirror, and comb sets, scent sprays, ladies’ handbags, wallets, purses, and leather goods of every description. Special mention should be made of the display of Shelley China, fancy boxed stationery, and Oriental brassware. Each year shows an increasing demand for these handsome and useful presents. The Book Department shows a wonderful range of reward books, bumper books, annuals, and presentation books of every description. There is also a great variety of Christmas and New Year cards, local views, calendars, and diaries suitable for friends at home and abroad. The Toy Department shows a better and bigger range than ever, and parents and children should be well pleased after paying a visit to this long-established firm, where “Quality, Service, and Moderate Prices” has been a long-standing motto. SHORT BROS. CARRIERS, WOOD AND COAL MERCHANTS. There is nothing this firm can do in the way of Christmas preparation but supply the home v ith wood and coal. This is, of course, a most essential thing, especially so for the family and the good housewife who prefer their own Christmas cake and puddings. Customers are urged to look a little ahead and see that their stock of coal and firewood will be ample to last over the Christmas and New Year holidays. The coal supplied by this firm is the famous Pukemiro, from the Puke Collieries at Huntly, and is recognised as a first-grade coal for household purposes. The carrying plant of this firm is such that it can handle all classes of work with care and promptitude. Removing household furniture is quite a speciality of the firm, which has especailly large motor vans for the purpose. Ring ’phone 28, or leave your orders at the office, Belmont Road, near Bain’s Buildings.

THE MAN’S SHOP. D. McWATTERS’ MESSAGE. “Now, if you will ask the people to peruse the first page of your paper they will learn something about my Christmas stock,” said Mr McWatters. “The Man’s Shop” is right abreast .of the times, with everything that a man may require in clothing and travelling requisites. A visit to this shop will convince the careful buyer that the goods are not only exclusive in design and finish, but the prices are right as well. This matters a good deal when the festive season is approaching and one has so much to buy. Mr McWatters, with his capable staff, is ready to show and advise you of the latest in styles. He extends good wishes for the festive season to all his old customers. THE CHRISTMAS JOINTF. J. WELLS AND SONS. PROMINENT BUTCHERS. The Christmas joint is not “just an ordinary joint,” but something which is looked forward to for weeks. Therefore it is well worth your while to buy carefully. You may order in advance from this firm with every confidence, because it is the regular custom that they value, and therefore desire to prove their appreciation by the meat they supply. Once again Messrs F. J. Wells and Sons are making a special feature of catering for* the Christmas meals, and patrons can rely on receiving prime lamb and meat of all kinds tender and true to name; also specially cured hams at reasonable prices. Their hygienic cool storage conditions assure patrons that they will not only receive the best of goods, but that these will be as fresh and wholesome as it is possible to have them. This firm’s motto is “Quality, Cleanliness, and Civility,” and no efforts are spared to live up to it. Your Christmas dinner will be much nicer if you get your joint of lamb, mutton, beef, or veal spiced beef or pork from Wells and Sons. But there is one thing that is respectfully asked of patrons, and that is to hand in their Christmas orders early, and the firm can then be sure of supplying the best and primest meat l in the district. VICTORIA BAKERY AND TEA ROOMS. With the advent of Christmas and the holiday season the housewife has to consider* a good deal what she will do for her cakes. To start off and do the baking with all her multitude of duties is outside the question, so the news that the Victoria Bakery is alive to her wants will be greeted. All small goods are features of this enterprising firm, which, by the way, is having large additions and alterations to its shop and tea rooms. Parties and picnics are catered for, and the goods delivered up to the minute. Bread, the big feature of this firm, is delivered daily in the town of Paeroa, and in Komata, Hikutaia, Netherton, Kerepeehi, and Turua districts. The Victoria Tea Rooms, up-to-date in every particular, have a wide reputation for excellence. NEW ZEALAND LOAN AND MERCANTILE. POPULAR AUCTIONEERS. Although there is scarcely anything that this firm can offer at this season of the year, their local agent, Mr Gordon McMillan, knows just where to lay his hands on prime lamb, mutton, pork, or beef for the trade. Beyond wishing all their clients greetings for the festive season, and a hope that 1930 will be a “bumper” year for all the farmers and tradespeople, there is nothing much to say. This firm holds regular monthly sales in its Paeroa yards, and this sale has now become the most popular in the Thames Valley. Special clearance sales, whether for the house or farm, are undertaken. A ring to ’phone 164, Paeroa, will secure Mr G. McMillan, the firm’s district representative.

JEWELLERY. ' DISPLAY AT F. G. WILLIAMS AND CO. Christmas is here, and Santa says give gifts of Jewellery—nothing nicer or more appreciated. This firm asks you to step in and inspect the large and unequalled stocks at their modern store, Aurora Theatre Buildings. Those in doubt as to what to select can-soon be put at ease, when they see the hundreds of articles which it will be Mi* Williams’ pleasure to show them. This firm can supply you with engagement and dress rings of the highest quality stones and designs ; also a large range of signet rings for girls and men, all at reasonable prices —so why purchase by catalogue plates when you can see the original article itself. Their rolled gold wristlet watches, with expanding, bracelets, are of first-class quality, and all guaranteed, and are most useful and appreciated gifts at this season ; gentlemen’s silver and nickle pocket and wristlet watches a?e of the best; gold armlets, silver lined ; bracelets, and curb bangles are of the best, and are suitable for all, from the baby to the grown-up lady. Mr Williams wishes to draw your attention to the firm’s Rhinestone Crystal Necklets. These are the real article, and are well set. Pearl necklets are' of the best quality; Rhinestone and pearl ear-drops and studs, also Perlex, Xylonite, Xylinite, Tor-toise-shell, and Ebony ladies’ toiletware and ladies’ handbags. A useful gift would be a Pyrex casserol and stand, or cake-stand, fruit-dish, or a piece of crystal. The ladies would do well to inspect the famous Melba toilet preparations, of which this firm has the sole agency. Included in their comprehensive stocks that are suitable for men’s presents are wallets, tobacco pouches, pipes, fountain pens, dressing cases, silver and E.P.N.S. serviette rings, and many other trinkets and articles in gold and silver that will remind them of Christmas, 1929. They offer all their goods at 10 per cent, off marked prices during Christmas and New Year. The jewellery remembrance you choose from Frank G. Williams and Co. will gladden Mother’s heart not merely for a day or a week, but for all the full years that Providence has in store for her. PRIME MEAT & POULTRY. THE PIONEER MEAT CO. This firm, which is under the management of Mr T. P. Vuglar, carries on its business in the premises opposite the Criterion Hotel. Mr Vuglar’s long association with the trade enables him to know exactly the class of stock to buy, and only the very best is yarded for the butcher. Looking well ahead, the firm has had plenty of time to think out what will best suit Christmas customers, so whatever you want, give the order now—prime beef, good wether mutton, spring lamb, and dairy-fed pork, all of the best quality the land can supply ; luncheon sausage, hams, and bacon. Those who prefer poultry should send in their orders well in advance. All meat is stored in coolers—that speaks for freshness. The ’phone number is 167. THE “WRIGHT” FOOTWEAR. FIT, FASHION/'AND VALUE ASSURED. The attractive footwear establishment of Mr J. T. Wright, in Belmont Road opposite Brenan and Co.’s stables, is this season making a splendid display of English boots and shoes, the quality and finish of which are undoubted. The special feature of these premises is that Mr Wright is showing many exclusive lines obtained direct from the manufacturers. As a consequence, the public will find that they can obtain any class of footwear at a price below that ruling in Auckland to-day. An inspection is welcomed.

ROYAL MAIL HOTEL. PAEROA’S POPULAR HOUSE. Another Christmas is approaching, and the Royal Mail proprietress, Mrs C. V. Crosby, extends greetings to all. From the early history of this popular hostelry the one great object of the proprietress has been to make all her visitors feel at home while under the roof of the Royal Mail. To have a “home” while away from your own home is just what a visitor or traveller desires, and this can be ’found at the Royal Mail. Christmas hampers for the home or camp will be made up to suit requirements. The public may quite rely on the quality of the ales, wines, and liquors of the “Mail,” as only the best brands are stocked and everything is sold “true to label.” You will always find a welcome at the “Mail,” and this popular house extends to its many patrons the Compliments of the Season. S. J. HEDGE. CHEMIST & OPTICIAN. By establishing a reputation for a distinctive selection of high-class and exclusive gifts of Yuletide expression Mr Hedge offers this year an unusually large range of the latest assortment of coloured Dressings Sets, Puff and Trinket Boxes, Hand Mirrors, Brushes, Perfumery, Lavender Water, Eau de Cologne in decanters, Toilet Soaps in fancy boxes, and Perfume Sprays of fashionable merit. No other shop in Paeroa can offer such an extensive display of all the latest creations in toilet adjuncts. Photography, too, is represented by a splendid selection of Kodak and Ensign Cameras, and seekers of gift cameras in colour have a wide series of models -to choose from. Aneroid Barometers, Prism Binoculars, and Sun Goggles are also offered in a pleasing array. WHANGAMATA HOTEL. With the advent of the opening of a good road to the Whangamata beach it is anticipated that during the holiday season there will be a number of visitors. The Whangamata Hotel, under the management of Mr and Mrs W. P. Pennell, late of Paeroa, offers first-class accommodation for visitors. Those who wish to camp out can arrange to hire a tent, and if they so desire, have their meals at the hotel. The beaches round Whangamata are described as being wonderful, and visitors can be assured of a hearty welcome from <Mr and Mrs Pennell. A ’phone message through 25A, Hikutaia, will reserve accommodation.