Page 2 Advertisements Column 4

Hauraki Plains Gazette, Volume XXXX, Issue 5505, 25 November 1929, Page 2

Taking advantage of the fine leather, hay-making is now in full swing round the district, and bumper crops ate reported. Everybody knows that cooked food is more wholesome and more appetising than raw food, and precisely the same principle applies to tobacco. We do not eat raw meat or fish, or drink raw coffee. So why should we smoke raw tobacco ? Now, it is wonderful how the flavour and aroma of tobacco can be developed by toasting. And, more important still, as a result of the toasting process the tobacco, loses most of its deleterious properties, and becomes comparatively harmless—a point that will appeal to all smokers. Foreign brands, heavily charged with nicotine, will undermine in time the most robust constitution. The only toasted tobaccos are manufactured by the National Tobacco Co., Ltd. (pioneers of the N.Z. tobacco industry), and include the following favourites : Riverhead Gold, a sweet and mellow aromatic; Cavendish, the famous sporting mixture ; Navy Cut, a delicious blend (medium) ; and Cut Plug No. 10, a rich, ripe, and full-flavoured sort. Not only are these brands purer than the imported, but cheaper, too. They are on sale everywhere by tobacconists.*