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Hauraki Plains Gazette, Volume XXXX, Issue 5503, 20 November 1929, Page 2

Nicotine is very poisonous. Even in small quantities pure nicotine causes vomiting, purging, and collapse, and when you consider that many imported tobaccos contain from four to five per cent, of this poison the need for caution in making a selection is apparent. Therefore smokers will learn with interest that some of our New Zealandgrown varieties contain barely two per cent, of nicotine. Small wonder that they are comparatively harmless. This is largely due to the toasting process to which the leaf is subjected. This process not only helps to free the leaf of poison, but develops flavour and aroma. Smokers are unanimous in acclaiming the immense, superiority of toasted tobacco. There are several brands, so that all tastes are catered for. “Riverhead Gold” is a beautiful, mild aromatic ,* “Cavendish” is a delightful medium-flavoured tobacco (the sportsman’s smoke) ; “Navy Cut” is a blend of choice leaf, also medium ; and “Cut Plug No. 10” is rich, dark, and full-flavoured. These are the only toasted tobaccos, and are manufactured exclusively by the National Tobacco Company, Ltd. (pioneers of the N.Z. tobacco industry).*