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Hauraki Plains Gazette, Volume XXXX, Issue 5496, 4 November 1929, Page 2

Sherlock Holmes, the famous detective of fiction, smoked “black shag, and derived inspiration from it when puzzling over some problem of extraordinary toughness. But* shag is too strong for many smokers. It contains too much nicotine, and nicotine is a bad thing. Habitual use of such tobacco is bound soonei’ or later to affect the health. Unfortunately the imported tobaccos are all loaded with nicotine. And that’s where they differ from our New Zealand-grown varieties. These latter are all toasted. That’s why" they are so pure and so comparatively free from nicotine. The toasting also accounts for their beautiful flavour and aroma. There’s no bite in them, and they may be smoked as freely as you please with perfect safety. There are half-a-dozen brands, more or less. First favourites : Riverhead Gold is sweet and mild ; Navy Cut, a choice medium ; Cavendish, also medium, is the sportsman’s choice ; and Cut Plug No. 10, a fine, rich, fullflavoured sort. They are exclusively manufactured by the National Tobacco Co., Ltd. (pioneers of the N.Z. tobacco industry).*