Page 2 Advertisements Column 6

Hauraki Plains Gazette, Volume XXXX, Issue 5473, 11 September 1929, Page 2

“Wholemeal bread is what the doctor orders everyone to eat,” remarks “Pure Foods.” “It is not generally known that there is ‘brown’ bread and ‘wholemeal’ bread, which hav 3 no relation to each other. ‘Brown’ bread is properly called, because it is ren dered brown by the use of dyes that are imported from Germany for that special purpose. They are non-injuri-ous, but all the same many who purchase such bread believe that they are getting wholemeal bread or something approaching it, when it is merely white bread dyed brown. On the Continent many foods’ are made attractive to the eye by the use of dyes, just as we in New Zealand use colouring matter for our butter and cheese, it being an established fact in gastronomic psychology that what pleases the eye satisfies the stomach to a greater extent than foods which do not please the eye.” Woods’ Great Peppermint Cure For Children’s Hacking Cough.