ADVERTISING.

Hauraki Plains Gazette, Volume XXXX, Issue 5418, 1 May 1929, Page 2

ADVERTISING.

• VALUE REALISED IN AMERICA. I HUGE SUMS EXPENDED. This is advertising : 250,000 dollars spent by one firm in a single issue of a weekly paper ; 18,000,000 dollars set aside by one firm for the crying of its wares in the United States alone. Such were the figures given by Mr D. S. Levy, an Australian advertising man, who has returned to Sydney. The proprietors of the famous Wool worth 5 and 10 Cent Stores, New York, had established a new advertising record by their latest decisions, he said. They had decided to spend during 1929 1,500,000 dollars in advertising. Of this amount 250,000 dollars would be invested in-one issue of the Saturday Evening Post, in which they had secured 20 full pages. Running them closely were the proprietors of a well-known brand of cigarettes, who had decided to spend ifr the United States alone 18,000,000 dollars in advertising during 1929. Throughout the country they would spread the slogan, “Reach for a , instead of a sweet.” This idea had roused a considerable amount of criticism, especially among sweet manufacturers, who were organising a counter-campaign to protect their own interests?.