ADVERTISING.
THE BEST MEDIUM. THE’ NEWSPAPER. “There is no advertising medium so useful us the Press, and none that is responded to with such speed and. profit,” said Sir. Charles Bigham, addressing the Business Research and Management Association in London recently, on “Scientific Distributibn.” “Newspaper, advertising pays better to-day than it ever did,”' said Sir Charles. “Most of. the goods now consumed by the public are sold under a branded name, and: most economical method of distributing these is by Preps advertising, properly done. The dealer will always stock an article which is nationally advertised in the Press.”
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https://paperspast.natlib.govt.nz/newspapers/HPGAZ19290104.2.10
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Hauraki Plains Gazette, Volume XXXX, Issue 5370, 4 January 1929, Page 2
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98ADVERTISING. Hauraki Plains Gazette, Volume XXXX, Issue 5370, 4 January 1929, Page 2
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