NEW ZEALAND GOODS.

Hauraki Plains Gazette, Volume XXXIX, Issue 5321, 3 September 1928, Page 3

NEW ZEALAND GOODS.

USE OF THUE BltANl). PROCEDURE IN ENGLAND. An interesting reference to the branding of New Zealand-made goods k. contained in the annual r.eport of the Department of Industries and Commerce presented to Parliament •last week. The report mentions that an Auckland- firm which 'has important branches in Great Britain and Australia has manufactured a wellknown. household line of undoubted quality, affd at prices which are competitive with imported goods of the. same kind and branded “British made.” During, the year, however, two or three of thesfe productions have, been branded “New Zealand made,” the remaining third, at the. wislh of the distributors still bearing the brand “British made.” The directors inform the department that immedlaiely the sales of the remaining third, which represents the highest quality maffufa.cured, reaches a certain point the, whole production will be branded with the country of origin, despite any representations that may be made by distributors. “The department feels confident,” adds .the report, “tha.t within a few years inaffufactui 4 erf| ip the Dominion Will be able to reljr upon their goods receiving from the public such strong support that there neffd be no further concealment of thfr country of manufacture.”