IT PAYS TO ADVERTISE.

Hauraki Plains Gazette, Volume XXXIX, Issue 5304, 25 July 1928, Page 4

IT PAYS TO ADVERTISE.

HOTELS’ BEST AID. MAJOR I. SALMON’S VIEWS. Newspapers, and magazines are the bes,t media for advertising; hotels, declared 'Major, Isadora Salmon, Conservative M.P. for Harrow, addressing the first annual conference of the Hotels and Restaurants, Association at the Savoy Hotel, London. Major Shimon, who is managing director, of Messrs J. Lyons and Co., Ltd., declared that the advantages of such publications were obvious. He said :—

“ The poster has its definite; uses, which I would be the last to minimise. But tx poster, must, remain in one

position, while a newspaper or a magazine circulates;, is portable, is carried to, and read ip, many places by the person the advertiser desires' to interest

“ The grades in newspaper character and social s.tatus are so many and vairled that hotel and restaurant advertisers can fit in exactly with the clientele they desire to reach and attract. Newspaper advertising for hotels and restaurants stands alone, since- it permits, of immediate appeal and instant results.” The Earl of Bessborough, who presided, said he understood that £20,000,000' was ; spent, by American touriSjts in Europe every year, and added: “We suffer in this country, so far as hotels and restaurants are concerned from antiquated laws, We also suffer from modern restrictions. They are both responsible for the discouragement of visitors from abroad.”