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Hauraki Plains Gazette, Volume XXXIX, Issue 5271, 7 May 1928, Page 4

Pipe—cigar—cigarette. Which is the least injurious form of smoking ? Doctors mostly recommend the pipe. Fact is, it all depends on the tobacco. The imported brands are generally so loaded with nicotine that their habitual use is sure to cause' trouble, sooner or. later. The sight may suffer, you may get heart palpitation, or you may become “a bundle of nerves.” If you have any (or all) of these symptoms, change your ’baccy. Try our New Zealand brands.- They are delightful smoking; pure, sweet, fragrant, and cool. Also, they contain so little nicotine that they can’t hurt you, even if you over-indulge. Their excellence is partly attributable to the fact that the leaf is toasted. Quite a modern notion. Toasting develops the flavour, just as toasting (or roasting) develops the flavour, and aroma of coffee or cocoa beans. The constantly increasing demand for these brands (which command an enormous sale) is their best advertisement. Try Riverhead Gold, mild aromatic ; Toasted Navy Cut (Bulldog), medium; or Cut Plug No. 10 (Bullshead), full. flavoured.*