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Hauraki Plains Gazette, Volume XXXIX, Issue 5243, 24 February 1928, Page 4

There is as much difference between raw tobacco and toasted tobacco as there is between a I'aw potato and savory chips. It is not so much the materia,! you use as the way you adopt in preparing it. Take, for instance, our locally manu'factured tobaccos. They are all toasted, and as a result their latent properties have been brought fully out. Science applied, what else is it but commonsense. You need not be an expert tP understand the wonderful effect:, of this toasting process; flavour and aroma will tell you ; so smooth and mellow, but what is equally important, consider their merits from a health' point of view. The object of toasting is to eject any deleterious properties that may be contained in the leaf and to neutralise portion of the poisonous nicotine ; hence toasted tobaccos may be smoked with impun'ity ; they will not affect the heart and nerves or the eyesight. Obtainable in three grades: Riverhead Gold, mild a,nd aromatic; Navy Cut (Bulldog), medium ; and Cut Plug No, 10' (Bullshead), full strength.*