CHRISTMAS SHOPPING.

Hauraki Plains Gazette, Volume XXXVIII, Issue 5219, 21 December 1927, Page 3

CHRISTMAS SHOPPING.

Make Paeroa Your Buying Centre

Goods in Variety and Abundance.

< Practical Suggestions for Gifts.

The attractions of Paeroa as a shopping centre during Christmas week are invariably strong, but Christmas 1927 will take a lot of beating if the qualities of novelty, art, utility, and economy play any rcl'e- in the selection of purchasers. Novelties galore pack the shop windows and counters, new and realistic designs cast fresh glories on old and familiar things, and prices are more attractive than they have been for years past. For these reasons the few more days remaining until Christmas are going to be days of new interest and enjoyment to all who indulge in the pleasant and absorbing pastime of present-giving.

In these columns reference is made to an endless variety of articles and commbdities that have a special appeal at this festive time of the year. No one intent on making a useiul selection of Christmas and New Year presents, no housewife desirous of making the home attractive during the Yuletide period should neglect a scrutiny of these announcements, as they represent a sure way of securing good value for an economical distribution of money, besides forming an invaluable basis for suggestions as to the suitability of gilts.

CHRISTMAS PROVISION®. FARMERS’ TRADING CO.’S GOODS.

The large premises of the Farmers Trading Company’s Paeroa branch are particularly well stocked with Christmas provisions at present, and the worried hous®wife will quickly dispose of her worries .when she enters this store. The famous. Swan hams arei in great demand, and can be bought in all sizes to suit. Fiesh stocks of the world’s best Christmas fruits, including muscatels, figs, raisins, preserved* ginger, cherries, and almonds, and all kinds of nuts, have arrived ; also handsome 21b canisters of tea. The Pall Mall, cigarettes in fancy boxes make admirable Christmas gifts ; also purses, pocket wallets, safety razors, and many other novelties that will please the recipient. In the hardware department is to be found stainless knives, carvers, and other cptlery, and also » splendid variety pf crockery and teasets. Inquiries are invited about a special offer pf ,a canteen of the finest Sheffield cutlery. Order early and save disappointment. Phone your requirements to No. 3, Paeroa, and goods; will be de-livea-ed to any part of the town.

CHRISTMAS REMEMBRANCE.

MRS. FALLON’S GIFT STORE.

A visit to the premises of Mrs JFallon, Belmont Road, will reveal a wonderful assortment of Christmas gifts, including latest and most popular ’ makes of pipes, smokers’ requisites, hair brushes, manicure sets, handbags,, wallets, purses, shaving seis, collar boxes, and many other lines. The well-stocked book shelves a H the latest fiction in popular editions, and there is a fine assortment of all the popular annuals for boys .and girls, besides illustrated papers, magazip.es, and other periodicals. Special .attention has been given to Christmas cards, of which there is a splendid assortment. Many useful and practical gifts arm to be found in the wide range of china .and glassware displayed. Something unique is being shown in the new pattern Doulton ware. The children are amply cate.red for in the toy department, where everything that delights the kiddies can be obtained at prices to suit all purses.

dazzling jewellery.

display at f, g. williams & co s

The festive season has arrived, and so has a bewitching display of Christmas gifts at the modern shop of Messrs Frank G. Williams and Cp., Aurora Theatre Buildings. Those in doubt as to what to buy we advise to call and have a chat with Mr Williams. ; You can be supplied with engagement rings of unique design and flawless stones. Of the wonderful selection of goods, helpful suggestions for Christmas gifts that would be ,ap-> predated are gold wristlet watches with expanding bracelets, hundreds of articles in silverware, china and crystal-ware, artcraft, and New Zealand woodware ; also plateware of all kinds. Special attention is drawn to the delightful range xylonite toiletware; Also, a selection of the ne" exquisite xylite toilet-ware has just arrived from overseas and is displayed in the windows. An appropriate gift would_be a canteen of cutlery, which is very reasonably priced for the festive season. The ladies would do well to inspect. the, famous Melba toilet ’preparations;, for which this enterprising firm has secured the tOhinemuri agency. There is nothing “just as good” as these toilet preparations. Incuded in the comprehensive stocks are appropriate presents for men such as pipes (gold and silvermounted), wallets, tobacco pouches, dressing cases, and many other trinkets and articles in gold and silver that will ever remind them o( Christmas, 1927. To mark this, their first Christmas at Paeroa, the firm is offering all goods at specially moder-ate-prices,.

A PRESENT OF STOCKINGS.

MISS WILSON CAN SUPPLY THEM.

Included in her well-stocked shop season Miss E. F. Wilson, opposite the County Chambers, is making a special feature of stockings- In all shades, sizes, and hues under the, sun hosiery, can 'be obtained at these premises. Hosiery is always an acceptable gift, and ope that will givq the wearer pleasure. Handkerchiefs make another acceptable gift, either boxqd or single. Miss Wilson has also i- a splendid selection of vests and gloves in various qualities and styles, ( and many other articles are obtainable which make desirable Christmas gifts.

s. J. HEDGE. CHEMIST AND OPTICIAN

There are some; delightful surprises among the exquisite goods on show at The Ohinemuri Pharmacy this season. Beautiful toilet adjuncts are preferred a s gifts in the heart of every woman interested in charming things, and we feel sure that by a visit to this pharmacy you will find the gift you are seeking. Assembled in the show cases and windows are manicure sets and rolls, brushware in presentation cas r kets, perfume sprays,.puff bowls, bath crystals, vanity cases, perfume caskets, t and toilet soaps by Yardley, Atkinson, Roger and Gallett, etc., that will please the most exacting. Men appreciate the useful gift, and hore will be found a great selection of useful presents, such as shaving bowls, safety razors, shaving brushes and mirrors, week-end sets, and dressing cases, military hair-brushes, etc. For the amateur and prospective amateur photographer The Ohinemuri Pharmacy again holds special attention, for without doubt the finest stock of cameras and accessories is on view there. Particular stress must be made of the n®w models of V.P-K. and pocket Kodak cameras which, on account of their low prices, are claiming favourable attention everywhere. Seldom does Christmas pass without someone desiring to give the prince of gifts from the optical department—prism binoculars. Aneroid baromeiters, telescopes, microscopes, reading glasses, and hand magnifiers are other suggestions. Mention must here be made of the ophthalmic practice of the principal, Mr S. J. Hedge, whose painstaking and sympathetic work is drawing an ever-increasing and satisfied clientele. Oculists prescriptions are also dispensed, and optical repairs promptly executed:

THE CYCLISTS’ MECCA.

And radio operation.

A visit to Mr G« W. bi own’s Cyclists’ Meicca, situated in Rowbottom’s Buildings in Belmont Road, reveals that he knows how to cater for the public and that his stocks are of the best quality at reasonable prices. Mr Brown is specialising in push cycles, and he is offering the famous B.S.A. cycle complete at a special Christmas price. For those requiring a lower priced cycle a good assortment ranging in price from £7 10s co £l2 12s cannot Lv.t .appeal to those who are looking to obtain enjoymejit and healthful exercise, as well as an economical and speedy means of travel. , One of the best assortments of cycle tyres in the town is to be seen at these premisejs, including such jveU-known brands as Mosley, Dunlop, Barnet-Glass, and other reliable makes.

Mr Brown has the local agency for the famous Indian and 8.5.. A. (English) motor cycles. These reliable machines are specially adapted for local load conditions, and can be obtained' for cash or on exceptionally easy terms- All cycle and nTotor cycle accessories are stocked, including grease and oils. Cycles are built to order on the premises, and all classes of repairs are expeditiously undertakqn, the workmanship and materials being guaranteed. English cycles, a special feature for children, are stocked in four sizes. The machines are of expert workmanship throughout, and will last for years. The 'moderate cost and sterling value offered will amaze you.

knottier line of good value that is being offered at Christmas reductions consists of A. and W. Powell’s favourably known seagrass and split cane enamej prams in several designs. Mothers will be relieved to know that any make of pram can be re-tyred while they wait at these premises.

Customers arq specially invited to call in and listen to the Fada Neutrolette radio receiver, the instrument that has the approval of, the N.Z. Government.

The Fada Neutrodyne receiver is a five-tube instrument employing the neutrodyne circuit and having two stages of tuned radio-frequency, amplification, and vacuum tube detector. The average home-user of a radio receiving set is usually not content to listen in to local and longdistance! programmes using, the telephone headset: it is much more fun and pleasure to* tune in the speeches and music loud enough for a gathering of people to hear and enjoy. Holding the local agency for this wireless marvel, Mr Brown offers ,a special pi ice for cash. Easy terms can be arranged to suit purchasers. Purchasers w’ll have their compl®tq outfit installed bv Mr Brown, who will satisfy himself that ’everything is in perfect working order. Demonstrations are' held daily, and you are cordially invited to call in when passing.

THE OLD-ESTABLISHED CHEMIST.

THIRTY-TWO YEARS IN PAEROA.

This is a record of which Mr Geo. P. de Castro may weh be proud. His pharmacy is the oldest established chemist’s business in Ohinemuri, and still holds the reputation of being one of the most up-to-date chemist’s shops in the province. Mr de Castro informs us that this Christmas will b e the thirty-second which he has, seen come and go in Paeroa, and with the assistance of both old and new customers he hopes to see yet another thirty-two. Any goods purchased there are of the very finest quality ; all drugs and chemicals used in dispensing prescriptions, etc., are of the best, and mostly purchased and imported direct from England. Mr de Castro has many appropriate articles on hand suitable for gifts for tiie Christmas and New Year season, and invites free inspection and in-

quiry. Amongst other activities which Mr de Castro specialises, in is thq science of optics, and also photography. His seventeen years’ experience in optics, and eye-sight testing is at your command, and glasses are supplied only if needed, 'and in any style. A fine range of cameras, films, papers etc., are al,ways on hand, and free instructions are given on how to use. Films and plates are developed and printed at short notice, and enlargements made. For the convenience of the public Mr de Castro will be in attendance throughout .the holidays.

WHERE QUALITV REIGNS SUPREME

PAEROA HARDWARE COMPANY.

A much-needed want was supplied to the residents of Paeroa and the surrounding districts when the Paeroa. Hardware Company, under the management of Mr D. Prime, augmented their stock to something like three times the assortment and variety of their predecessor. This was done on the removal from small, inadequate premises to a fine new up-to-date shop in the Aurora Theatie Buildings. There is no doubt that a very fine stock is now kept, and theie are no hardware requirements that c.anot be supplied by this enterprising firm. It cannot be denied that one would go a long way to find a finer and better stocked hardwaiq shop than this. For Christmas gifts the range and variety is exceedingly large, and a few hints, as to what to buy may be acceptable. Aluminium ware, all general hcusehold hardware of every description, stainless cutlery, carvers in sets or pairs, E.P.N.S Al spoons and forks, pocket knives, razors, and scissors arej available. For spoilsmen rifles, shotguns and flsning tackle are usually in fair demand. Trolley wheels and axles, scooter wheels and fittings, tool sets,, scout knives and Daisy air guns make excellent gifts for the; young. For holiday seekers, suitcases, tents, camping outfitsi, camp stretchers, and Primus stoves, etc., are all on .hand. Attention is drawn to a. special Christmas discount of 2s 6d in the £ off all tennis racquets, of which there is a good selection. Space does not permit mentioning the hundreds of other Christmas lines in stock, but you are cordially invited to come along and inspect the numerous lines.

HOUSEWIVES RELIEF STORES.

ENTHUSIASTIC COMMENTS.

Seldom indeed does,, a new business receive such a great welcome as the Housewives Relief, Stores recently opened in Aurora Theatre Buildings, Paeroa. The heavy demands at these stores ate ‘increasing day by day, as the public becomes morei thoroughly alive to the vital importance of Quality in foods; also the. keen prices rul'ng, which are an inducement to ■every thrifty housewife, to give her continuous support to have made it necessary for this firm to reorganise on a still greatci- scale. To shop there is a new expedience and a new delight. Yen will find that courtesy and helpfulnesss which the firm trusts, you have already learned to expect.

Tim provision department will prove of special interest to you, all goods being of highest quality, displayed in dust-proof glass casqs, and handled 1 in that attractive manner only thoroughly .trained provision assistants understand. Muc.h interest is also aroused in the comprehensive •display of groceries. Ail lines are atttraotively displayed with variety to suit all, .and each article carries that guarantee of satisfaction tihat goes with every transaction with the Housevzives Relief Stores.

THE CHRISTMAS JOINT.

F. J. WELLS AND SONS.

The Christmas* joint is not “just an ordinary joint,” but something which is looked forward to for weeks. Therefore, it is well worth your while to buy carefully. You may order in advance from this firm with every confidence, because it, is the regular custom that they value, and therefore desire to prove their appreciation by the meat they supply. Once •again Messrs F. J. Wells and Sons arq making a special feature of catering for the Christmas meals, and patrons can rely on receiving prime lamb and meat of all kinds tender and true to name; alsp specially cured hams at reasonable prices. The premises have beqn thoroughly renovated, and this, combined with hygienic cool storage conditions, assures patrons that they will not only receive the best of goods, but that they will be, as fresh and wholesome as it is possible to have them. This firm’s motto is “ Quality, Cleanliness, and Civility,” and no efforts., are spared to live up to it. Your Christmas dinner will be much nicer if you get your joint of.lamb, mutton, beef, or veal, spiced beef or pork, from Wells and Sons. But there is one thing that is respectfully asked pfl patrons, and that is to hand in their Christmas orders early, and the firm can then be sure of supplying the best and primest meat in the district.

THE HOME OF GOOD VALUE.

READ J. P. GAMBLE’S MESSAGE.

In writing to his large clientele Mr J. P. Giapible, of the Home of Good Value, opposite the; municipal chambers, Paeroa, extends festive greetings. He points out that there are still three full days in which to dp Christmas, shopping, and draws attention to ladies’ and men’s handkerchiefs, boxed or singly, in profusion and remarkable variety ; also special oddments, each of which would make an ideal Christmas gift. At this season of the year particularly, housewives’ thoughts turn towards making the home look as bJ-ight and as attractive; as possible. Now, this is just where the “Home of Good Value” can give you a helping hand. For instance, your curtains require renewing. What about this firm’s display of lace net and madras curtains at special Christmas prices, in all shade}: and of delicate texture. The ruling fashion for shorter dresses makes good stockings a positive essential to a woman’ dress, and this enterprising firm has just unpacked something special in the Delai brand ; and, what is more, these stockings are actually manufactured in the Dominion and are of exceptional quality, comparing more than favourably with the imported article. Other special line;: are perfumes of the best makes, toilet soaps, ladies’ handbags, gloves, etc. A special feature is bejing made of household floor coverings,, including such lines as Barry’s printed' linoleums, special quality, all designs, 6ft wide, at a Christmas, price of 7s lid a yard ; also 300 congoleum mats in choice designs at Is 3d each. For camping or verandah blinds this firm is offering striped canvas or heavy quality, 6ft wide at 6s 6d a yard. Ti-.e usual price for this is 9s 6d a yard, but having bought right, the reduct’on is passed on to the public. For the easy-chair or settee no more acceptable gift could be given than a prqtty cushion. These are stocked in all shades and shapes at greatly reduced prices for this; week. Now, there is no need for men, youths, or boys not to be well and fashionably dressed these holidays. “The Home of Good Value” is offering something special in men’s suits, sportscoats, and flannels. An acceptable gift would’be a Parisian or Kingsiway tia (wide ends) of New Zealand manufacture. Be it a new hat, braces, sox or underclothing, this firm can supply your needs at a reasonable price consistent with the good value that always obtains. A competent and cheerful staff is available to attend to your needs and assist you to select a suitable gift for every member of the family. To ensure a good selection and the best of attention Mr Gamble i espectfally asks that you shop early.

ICES AND CHOCOLATES.

THE POPULAR “ DOLLY VARDEN.”

People will find that they have not completed their Christmas shopping until they have; visited the popular “ Dolly Varden,” in Belmont Road. Having moved into more up-to-date and commodious premises, this shop is, one of the most modern and replete in the district. The Dolly Varden has specialised in a wonderful range of the best English boxed chocolates this Christmas, and a great assortment is displayed. It is-, difficult to suggest anything that would give the recipient greater pleasure than one of the, beautiful boxes, of pure sweetmeats. There is also a big assortment of English and Colonial lollies and novelties. A particular feature of this progressive business, is the pure ice cream, manufactured in a specially constructed factory under ideal hygienic conditions. In order to cope with the growing demand, and so as to give the best possible service, there has recently been installed a “Frigidl- - freezing plant. This, machine is similar to those installed in. the large city shops, and is the only one in the district outside of Auckland. The advantage of this plant is . that it retains the ice cream at an even temperature, and always, fresh and pure, and at the same time it produces its own ice. In addition to supplying the trade, bulk supplies of ice cream and ice are procurable for evening part'es, dances, and picnics. An up-to-date ice cream parlour is available, where ice creams, sundaes, and cool fountain drinks made from pure fruit juices may be enjoyed. Wh.ejn you are hot and tired after your shopping expedition call at the Dolly Varden and refresh yourself.

A HELPFUL CHRISTMAS STORE.

WALLACE SUPPLIES FOR GOODS.

In wishing their numerous custom, ers the Compliments of the Season Messrs Wallacej Supplies, -Ltd., offer special value in new season’s m'u citels, almonds, raisins, preserved fruits, and nuts. Also many other lines which are necessary for Christmas fare. For picnickers and campers special lines of tinned and pthey easily packed provisions are obtainable. In addition to a. full range of crockery, china, and glassware the firm is displaying many useful gifts that would be appreciated. A call at this establishment will be esteemed a favour, and customers may depend upon efficient service for all their requirements, either in the way o r groceries, hams, hardware, or for Christmas supplies at competitive prices. THE BRITISH FRUITERERS. MESSRS RATLIFF AND CO. Greetings to ail are entended by Mqssrs Ratliff and Co., the British fruiterers, who have opened a new shop in the Aurora Theatre Buildings. All classes of fruit in season are stocked, and supplies of Island fruit are received regularly. This firm is making a specialty of selling fresh vegetables at prices that defy competition. The public are invited to keep their money in their own town and support the British firm.

THE “WRIGHT” FOOTWEAR;

FIT, FASHION, & VALUE ASSURED.

The attractive footwear establishment of Mr J. T. Wright, in Belmont Road opposite Erenan and Co.’s stables, is this season making a splendid display of English boots and shoes, the quality and finish of which are undoubted. The special feature of these premises is that Mr Wright obtains his stocks direct from the manufacturers and has saved the mid dieman’s profit and expensive handling charges. As a consequence, the public will find that they can obtain any class of footwear at a. price, be-, low that ruling in Auckland to-day. This is not a myth, but an indisputable fact. As Mi” Wright explains, his overhead expenses are not high, and he is prepared to pass the benefit on to the public. Comprehensive stocks of all classes of, footwe.ar too numerous to enumerate are availableAn invitation is extended to call in, and if you make a purchase there you will be assured of a. perfect fit plus honest value.

YOUR CHRISTMAS CAKE.

LET T. H. HALE SUPPLY IT.

The drudgery and worry of baking Christmas cakes and lighter edibles can be avoided by placing your order with Mr T. H. Hale, the well-known baker, as early as possible. A special feature is made of, the family Christmas cake, decorated attractively, almond' or plain icing, ready for any table and a presentation- to be proud of- The famous Hale block cake is also all that could be desired, and can be purchased at a far less price than it would cost the busy housewife to make. Mr Hale also specialises in small goods apd in Christmas shortbread and .honey rolls- Wed-, ding breakfasts, lodges, and socials are catered for. The firm’s axiom i & “Quality, combined with Purity and Cleanliness.” The retail shop is situated in Belmont Road, opposite the Power Board’s office, where orders will receive prompt attention.

BRENAN AND CO., LTD.

TAXI & GENERAL CARRYING FIRM

If you are in need of a taxi for the train, boat, a beach trip, wedding, or a. funeral, Messrs Brenan and Co., Ltd., will attend to your needs. This enterprising firm now possesses a small fleet of cars, and people can rely on prompt attention to all inquiries and the careful handling of cars by the firm’s competent drivers. A cordial invitation is extended to old friejnds., as well as new, tp visit the spacious and up-to-date garage, which is open to the public day and night. Skilled workmen only are employed on the premises, and patrons can rely on getting thoroughly good value in all lines and classes of work done. All motorists’ accessories arq stocked. Motor-car painting and enamelling is a feature of this firm’s activities, and also general blacksmith’s work, and carriage painting. Removal of furniture and heavy carrying work will be undertaken : distance is no object.