Page 1 Advertisements Column 3

Hauraki Plains Gazette, Volume XXXVIII, Issue 5175, 7 September 1927, Page 1

Smoker’s heart is a distressing malady caused chiefly through the effects of an alkaloid called nicotine, which is extremely poisonous. Strong tobacco with a high percentage of nicotine should therefore be avoided. When selecting a brand the smoker should not be guided by appearance alone, because even an apparently mild cigarette may contain—and often does contain —an excess of. nicotine. It is a peculiar fact that certain N.Z. soils produce a leaf with a very small percentage of nicotine, compared with the foreign type. Take, for instance, our local brands, Riverhead Gold, Cut Plug No. 10, and Toasted Navy Cut. There you have an absolutely pure article, which can' be smoked continuously without the slightest after effects. It burns to the last ishred, leaving the mouth sweet and clean. So highly is New' Zealand tobacco commended upon by doctors and experts that smokers should acquaint themselves with the merits of our own product by giving the above brands a fair trial.*